Aaron Band
Burlington,VT
Summary
Strategic Client Partner and Performance Marketing Leader with 10+ years of experience driving revenue growth and efficiency for both clients and agencies. Full-funnel expertise across Search, Shopping, Social, and Retail Media Platforms. Proven track record of owning executive client relationships, leading integrated strategy, and translating complex data into clear “what, so what, now what” narratives that inform forecasting, incrementality, and investment decisions. Recognized with the Clients Grow, We Grow Core Value Award for outstanding client impact and leadership contributions.
Overview
11
11
years of professional experience
Work History
Senior Strategist & Solutions Champion
Tinuiti
New York, NY
01.2022 - Current
- Winner of the 2025 “Clients Grow, We Grow” Core Value Award recognized for delivering transformational impact across four of the department’s 15 largest accounts:
- Scaled brand budgets by 40% YoY and secured executive approval for an 80% increase in 2026 by aligning performance narratives with long-term business objectives
- Orchestrating cross-functional initiatives and knowledge sharing to accelerate agency-wide competency and success.
- As a Team Strategist, co-led and developed a high-performing team of 6, overseeing $20M+ in annual media spend across Search, Shopping, and Social. Drove team performance through weekly 1:1 coaching, and strategic guidance. Improving both output quality and individual growth.
- Recognized as a strategic lead for high-stakes accounts, developing media plans for Dermalogica, Commando, Aptive, and Hyland’s during critical transition periods; scaled footprint across Tinuiti through Solutions Champion guidance and problem-solving for Once Upon a Farm, Chomps, and Bonobos.
- Lead a team of 8 Social Subject Matter Experts to standardize multi-platform strategies and testing frameworks agency-wide; appointed as Principal Solutions Champion to develop the scalable playbooks, SOPs, and training guides that institutionalized 'The Tinuiti Way'.
- Advanced Tinuiti’s capabilities as an early adopter of new measurement features and incrementality frameworks. Built and scaled testing agendas—including Brand, Conversion, and GEO-lifts. Turning data into narratives to secure executive-level buy-in for multi-million dollar budget expansions
- Leveraged BlissPoint App mastery to validate full-funnel performance, cultivating the executive transparency required to secure a projected 80% budget increase for 2026.
- Translated complex insights from GA4, TripleWhale, and BlissPoint into clear narratives that prove full-funnel impact and facilitate cross-functional trade-offs
- Played a key role in winning new business for high-profile brands including Huda Beauty and Thriftbooks while participating in strong pitches for brands like Visit GreenvilleSC, Papatiu, and See’s Candy. Demonstrated omni-channel prowess beyond the traditional channel mix.
Senior ECommerce Growth Strategist (Promotion)
Single Grain Agency (Acquired Brave One Agency)
Los Angeles, CA
03.2019 - 12.2021
- Led a pod of four with over $10M marketing budget, overseeing DTC & Marketplace platforms for major brands like Welly, DripDrop, Credo Beauty, and Method.
- Audited, pitched, and won new clientele and increasing agency ARR by 10% in 2021
- Created & presented company-wide trainings detailing best practices and opportunities across Facebook, Amazon, Amazon Attribution, Perpetua, Instacart, Pinterest, Nextdoor, and Walmart.
- Administered processes for a influencer whitelisting strategies and A/B testing formats, improving portfolio CPA by 20% YoY.
- Oversaw selection & implementation of marketing attribution tools to help better understand and credit marketing performance, leading to 2021 same store growth rates over 15%
- Cultivated strong vendor relationships, administering over $250k in free marketing spend for clients
Digital Specialist
Gilded Social
Syracuse, NY
05.2016 - 02.2019
- Co-led 3-6 accounts at a time providing digital media strategy across Google and Facebook - Paid and organic.
- Audited, optimized, and scaled ad accounts for brands like Fleet Feet and Gold’s Gym, driving CAC while establishing creative and platform best practices.
- Developed forecasting documents and strategic marketing calendars to be used across all clientele.
Digital Media Manager
Sniff & Barkens LLC
Vero Beach, FL
09.2015 - 07.2018
- Grew social media accounts from 0 to 3 million total followers
- Created and managed an influencer network totaling over 150 accounts
- Pitched and secured partnership campaigns with brands including Bissell, Hartz, and 1-800-Flowers
Education
Entrepreneurship
University of Vermont
Burlington, VT2015
Skills
- Google Search, Shopping, Video, And Analytics Certified
- Facebook Blueprint Certification
- TikTok Ads Certification
- Pinterest Ads Academy Certification
Timeline
Senior Strategist & Solutions Champion
Tinuiti
01.2022 - Current
Senior ECommerce Growth Strategist (Promotion)
Single Grain Agency (Acquired Brave One Agency)
03.2019 - 12.2021
Digital Specialist
Gilded Social
05.2016 - 02.2019
Digital Media Manager
Sniff & Barkens LLC
09.2015 - 07.2018
Entrepreneurship
University of Vermont