Aaron Casterlow
Scotch Plains,NJ
Summary
Creative and results-driven digital marketing specialist with 7+ years of experience producing high-performing video and photo content across YouTube, Instagram, and TikTok. Built personal brand ecosystems and content systems that generated 8M+ views and grew audiences by 300K+ followers/subscribers, guiding them through the full marketing funnel from awareness to conversion. Combines cinematic storytelling, creativity, and data-driven strategy to turn content into measurable business growth.
Overview
7
7
years of professional experience
Work History
Founder
Self Employed
Scotch Plains, New Jersey
05.2025 - Current
- Lead full creative production (script → film → edit), delivering 2M+ views in 7 months with 6+ years expertise in Adobe Premiere Pro, After Effects, Lightroom, and Photoshop.
- Build content systems that increase posting consistency and convert organic attention into qualified leads.
- Produce cinematic video and photo assets, and train clients in workflows that reduce their content creation time by over 65%.
- Manage projects and deliverables in Notion to streamline communication and shorten turnaround times.
Digital Creative Director
Contracted
Scotch Plains, New Jersey
05.2019 - 04.2025
- 6+ years editing across YouTube, IG, and TikTok, driving 8M+ views and 300K+ audience growth.
- Built clear, memorable personal brands that increased audience trust and accelerated creator growth.
- Developed analytics-driven content systems that improved retention, view velocity, and boosted conversion through the full funnel
Marketing Specialist/Co-Owner
Cloy Clothing
Scotch Plains, New Jersey
04.2023 - 08.2024
- Grew the Instagram audience to over 10K+ in 16 months through consistent, data-driven, organic content.
- Generated $8K+ in revenue by running optimized content and ad funnels that increased conversions and ROI.
- Built repeatable marketing systems blending storytelling, visual strategy, and data insights to strengthen brand consistency and drive sales.
Education
High School Diploma -
Scotch Plains-Fanwood High School
Scotch Plains, NJ06-2024
Bachelor of Science - Marketing
Stockton University
Absecon, NJSkills
- Social Media Marketing
- Brand Development
- Digital Marketing Analytics
- Project Management
- Data-Driven Decision Making
- Adobe Creative Cloud
- Effective Communication
- Content Strategy & Optimization
Languages
French
Limited
Timeline
Founder
Self Employed
05.2025 - Current
Marketing Specialist/Co-Owner
Cloy Clothing
04.2023 - 08.2024
Digital Creative Director
Contracted
05.2019 - 04.2025
High School Diploma -
Scotch Plains-Fanwood High School
Bachelor of Science - Marketing
Stockton University