Aaron Casterlow
28 North
Scotch Plains,NJ
1
Language
7
years of professional experience
Creative Marketing Strategist with 7+ years of experience across brand strategy, content, video production, paid media, and AI-powered marketing. Generated 14M+ organic views and 30K+ followers, across 20+ brands and businesses. 6+ years of professional experience across Adobe Creative Suite.
Work History
Founder & Creative Marketing Strategist
1 Year 3 Months- Lead creative production from strategy and scripting through filming, editing, and distribution, generating 14M+ organic views across client campaigns.
- Manage 4+ clients simultaneously, balancing relationships, timelines, and deliverables while producing 6–8+ videos per day during high-volume periods.
- Develop brand and content strategies focused on audience growth, lead generation, and business results.
- Build AI-powered lead funnels through organic content and automation, generating 1,000+ leads using systems including ManyChat.
- Produce cinematic video and photo assets across Premiere Pro, After Effects, Lightroom, and Photoshop.
- Use AI and performance data to analyze creative, identify winners, and develop stronger content and ad concepts.
Digital Creative Director
5 Years 11 Months- Built personal brands through storytelling, positioning, and visual identity across YouTube, Instagram, and TikTok.
- Developed data-driven content systems using retention, view velocity, and audience analytics, growing creators to 30K+ followers and 8M+ views.
- Bring 6+ years of professional experience across Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, and Lightroom.
Marketing Specialist/Co-Owner
1 Year 4 Months- Grew Instagram account to 10K+ followers in 16 months through strategic content planning and engagement.
- Generated $10K+ in revenue by optimizing content and ad funnels, enhancing conversion rates and ROI.
- Developed and executed integrated marketing campaigns across digital and print channels.
- Analyzed market trends and consumer behavior to refine marketing strategies.
- Collaborated with cross-functional teams to enhance brand visibility and engagement.
Education
Bachelor of Science - Marketing
- Sankofa Outstanding Uplifting Leadership (SOUL) Recipient
- 3.9 GPA
- Provost Scholarship Recipient
Skills
Social Media Marketing
Digital Marketing Analytics
Content strategy
Client Relationship Management
Adobe Creative Cloud
Data-driven decisions
Project Management
Team leadership
Team management
Marketing
Entrepreneurial and innovative
Growth Strategy Development
Languages
French
Limited
Timeline
Founder & Creative Marketing Strategist
28 North
05.2025 - CurrentRead More
Marketing Specialist/Co-Owner
Cloy Clothing
04.2023 - 08.2024Read More
Digital Creative Director
Contracted
05.2019 - 04.2025Read More
Stockton University
Bachelor of Science from Marketing
Read More