Aaron Edwards
Phoenix
Summary
Dedicated professional with 10 years of experience across diverse roles including copywriting, content creation, and financial services. Proven track record of delivering high-quality customer service and producing engaging, data-informed content. Notable achievements include contributing to an Emmy-nominated NBA show and developing impactful advertisements. Adept at writing, editing, prompt creation, and data analysis to elevate consumer satisfaction and drive business results.
Overview
5
5
years of professional experience
Work History
GenAI Content Strategist
Meta (Facebook)
10.2025 - Current
- Developed AI-assisted content strategies to enhance user engagement across Meta platforms.
- Collaborated with cross-functional partners to design, test, and refine generative-AI tools for creators.
- Analyzed user behavior and performance metrics to optimize AI-generated outputs and improve content quality.
- Created prompts, training data, and documentation to support the rollout of new GenAI features.
Underwriter
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05.2024 - 12.2024
- Approved and denied loan applications based on internal and regulatory criteria.
- Communicated with applicants to request and clarify documentation for loan finalization.
- Reviewed and validated documents to prevent potential fraud and ensure compliance.
- Managed intake and processing of all new accounts.
Staff NBA Writer
Fanbuzz Sports
01.2023 - 01.2024
- Developed and delivered engaging NBA content for a major sports media platform.
- Collaborated with editors to ensure accuracy, relevance, and audience appeal.
- Utilized data analysis to guide content decisions and increase audience engagement.
Copywriter
Raindrop Agency
01.2022 - 01.2022
- Created compelling copy for commercials and digital ads while aligning with brand voice and client goals.
- Collaborated directly with clients to tailor messaging and maximize campaign effectiveness.
- Contributed to successful ad campaigns that met or exceeded client performance expectations.
Staff Writer
Crooked Media
01.2021 - 01.2022
- Wrote scripts for episodes and sketches of an Emmy-nominated NBA program.
- Participated in on-camera segments to enhance show visibility and audience connection.
- Partnered closely with production teams to maintain high-quality content and meet creative objectives.
Education
Bachelor of Arts - Communication and Media Studies
McPherson College
McPherson, KS01.2012
Skills
- Copywriting
- Editing
- Writing
- Data Analysis
- Customer Service
- Content Strategy
- AI Prompting
Websites
Timeline
GenAI Content Strategist
Meta (Facebook)
10.2025 - Current
Underwriter
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05.2024 - 12.2024
Staff NBA Writer
Fanbuzz Sports
01.2023 - 01.2024
Copywriter
Raindrop Agency
01.2022 - 01.2022
Staff Writer
Crooked Media
01.2021 - 01.2022
Bachelor of Arts - Communication and Media Studies
McPherson College
HONORS
Sports Emmy Nomination — Television Academy | April 2022