Aaron Gull
Payson,UT
Summary
Sales leader with a strong history at Acuity Brands, achieving 11% year-over-year revenue growth through effective sales strategies and consultative selling techniques. Skilled in contract negotiation and team development, building robust relationships with key accounts to drive customer growth and deliver innovative industrial solutions.
Overview
31
31
years of professional experience
Work History
Electronics Sales Director
Acuity Brands – Holophane
Payson, UT
01.2023 - Current
- Lead western regional sales strategy for Industrial & Infrastructure sectors, aligning initiatives with company objectives.
- Work directly with end-users to implement hardware and software/service solutions.
- Manage executive-level relationships with VPs, engineers, and key accounts, delivering 11% YoY revenue growth.
- Partner cross-functionally with operations and marketing to drive profitable end-user sales growth.
- Coach and mentor sales team on solution-based selling, customer engagement, and project execution.
Business Development Manager
Snap One
Salt Lake City, UT
01.2021 - 01.2023
- Designed and executed business development strategies for smart technology and industrial controls.
- Expanded channel partnerships and established new builder and distributor relationships.
- Delivered consistent year-over-year growth through consultative selling and technical expertise.
- Expanded new customer growth through consultative solution selling.
Regional Sales Manager
Hikvision
Las Vegas, NV
01.2020 - 01.2021
- Achieved 110% of sales targets and 25% YoY growth across the western territory.
- Managed and mentored direct reports, fostering accountability and performance excellence.
- Developed customer retention strategies that strengthened long-term service contracts.
Director of Sales
Almo Professional A/V
Remote / Spanish Fork, UT
01.2019 - 01.2020
- Directed a six-person sales team with $40M annual revenue responsibility.
- Increased gross profit by 3% and exceeded sales targets by $5M.
- Built and maintained manufacturer and vendor partnerships to expand regional revenue streams.
- Built strong working relationships with contractors and end users to sell integrated solutions.
Director of Sales
Sonepar – Codale Electric Supply
Salt Lake City, UT
01.2016 - 01.2019
- Led 6 person direct sales team and 40 indirect sellers across 12 branches with $50M+ annual revenue responsibility.
- Expanded industrial and warehouse sales through solution-based selling and proactive account management.
- Secured multimillion-dollar state and private contracts through strategic partnerships and team execution.
Senior Manager, District Sales
Philips Lighting
Salt Lake City, UT
01.2013 - 01.2016
- Managed regional sales operations, generating $20M+ annual revenue.
- Expanded LED distributor sales by 35% in one year.
- Implemented Salesforce CRM pipeline management, improving forecasting accuracy.
Hospitality Sales Manager
Control4
01.2010 - 01.2013
Regional Sales Manager
Vantage Controls
01.2002 - 01.2010
Licensed Electrician
01.1995 - 01.2000
Education
B.S. - Business Administration & Management
Utah Valley State College
Skills
- Salesforce and Microsoft Office Suite
- Data visualization tools
- Strategic sales leadership
- Contract negotiation
- Profit and loss management
- B2B sales expertise
- Industrial equipment knowledge
- Team development strategies
- Customer growth management
Leadership Highlights
- Directed western U.S. sales strategy across 14 reps, achieving $14M annual revenue and 11% YoY growth.
- Secured a $7M strategic contract through executive-level negotiations with a major ESCO and Rocky Mountain Power.
- Directed $50M+ regional P&L across 12 branches and 40+ sales reps, consistently exceeding revenue and margin targets.
- Implemented Salesforce-based forecasting systems that improved accuracy and accountability.
- Recognized for developing high-performance, customer-focused teams that consistently surpassed KPIs.
Timeline
Electronics Sales Director
Acuity Brands – Holophane
01.2023 - Current
Business Development Manager
Snap One
01.2021 - 01.2023
Regional Sales Manager
Hikvision
01.2020 - 01.2021
Director of Sales
Almo Professional A/V
01.2019 - 01.2020
Director of Sales
Sonepar – Codale Electric Supply
01.2016 - 01.2019
Senior Manager, District Sales
Philips Lighting
01.2013 - 01.2016
Hospitality Sales Manager
Control4
01.2010 - 01.2013
Regional Sales Manager
Vantage Controls
01.2002 - 01.2010
Licensed Electrician
01.1995 - 01.2000
B.S. - Business Administration & Management
Utah Valley State College