Aaron Hanel

• Developed and executed sales strategies to drive revenue growth across multiple channels.
• Led cross-functional teams to enhance customer engagement and satisfaction through targeted initiatives.
• Analyzed market trends and competitor activities to inform strategic planning and decision-making.
• Established key performance indicators to measure sales team effectiveness and improve operational efficiency.

Accomplishments

• 42% YOY license sales growth
• Averaged 62% renewal increases
• Built Account Manager and Sales Executive playbooks

• Cultivated relationships with key stakeholders to drive strategic .
• Developed tailored solutions to meet client needs and enhance customer satisfaction.
• Led contract negotiations, ensuring alignment with company objectives and client expectations.
• Collaborated with cross-functional teams to optimize product offerings and service delivery.

Accomplishments
Closed two Enterprise deals totaling $1.75M
Built pipeline of $4M

• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
• Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
• Analyzed past sales data and team performance to develop realistic sales goals.
• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.

• GTM of a new a new business unit within an existing company,
• Built and scaled an sales organization of 130+ Account Executives and Business Development Representatives.
• Grew YOY revenue from 3 mil. to 17mil. and over 4,000 paying customers.
• Created and implemented sales processes.

• Managed a team 30 of full sales cycle Account Executives.
• Recruited, hired, trained a sales team to exceed revenue targets.
• Conducted daily sales team meetings, held forecasting meetings for Sr. Leadership and participated in planning meetings.
• Worked with our Marketing, Support, and Product Development teams.

• Managed schedules, accepted time off requests and reviewed commission reports.
• Tracked leads, production, and provided feedback to leadership.
• Minimized employee and customer turnover by addressing concerns directly and implementing timely solutions.
• Prepared detailed reports on updates to revenue progress and identified areas for improvement.

• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Negotiated sales deals between customers resulting in mutually beneficial agreements and cultivated relationships.
• Marketed and sold solutions and services to stakeholders across multiple levels of organization.
• Stayed abreast of competitive landscape and emerging technologies to best position brand in global marketplace.
• Created and executed account strategies to present services to key decision makers.

• Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
• Led solution selling strategy initiatives to maximize sales of AppFolio Property Manager
• Communicated product quality and market comparisons by creating sales presentations.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Identified opportunities and cultivated new business through cold calls.