Aaron Rodriguez
dallas,Texas
Summary
Results-driven fitness executive with 10+ years of experience leading club operations, sales teams, new club openings, and multi-unit performance. Proven track record of driving revenue growth, developing high-performing leaders, improving profitability, and creating exceptional member experiences.
Overview
12
12
years of professional experience
Work History
General Manager
EOS Fitness
Dallas, TX
02.2026 - Current
- Leading pre-sale and grand opening efforts for a new location.
- Recruited, trained, and developed a high-performing sales and operations team.
- Developed and implemented strategies to increase sales and profitability.
- Streamlined daily operations by implementing efficient scheduling and resource allocation processes.
Managing Partner
Crunch Fitness
Kyle, TX
01.2024 - 01.2026
- Led flagship club launch generating over $7 million in first-year revenue.
- Set company records for pre-sale performance, grand opening memberships, and monthly revenue.
- Maintained approximately 45% EBITDA margin.
Area Manager
Anytime Fitness
Central Texas
01.2021 - 01.2024
- Directed operations for eight locations with full P&L; responsibility.
- Coached General Managers on sales performance and operational excellence.
General Manager
Anytime Fitness
Kyle, TX
01.2017 - 01.2021
- Increased membership growth through high-conversion sales processes and follow-up systems.
- Managed staffing, facility operations, member retention, and community partnerships.
Sales Associate
South Point Dodge Chrysler Jeep Ram
Austin, TX
02.2014 - 02.2017
- Assisted customers in selecting vehicles, focusing on needs and preferences.
- Demonstrated product features and benefits to enhance customer understanding.
- Maintained knowledge of industry trends and competitor offerings to inform sales strategies.
Education
High School Diploma - Exercise & Sports Science
Texas State University
Skills
- Multi-Unit Leadership
- Club Operations
- Revenue Growth
- P&L; Management
- Team Development
- Recruiting & Training
- Sales Leadership
- Strategic Planning
- CRM & Salesforce
- Customer Retention
- Performance Management
- New Club Openings
- Customer relations
- Client relations
Accomplishments
- Generated over $7 million in first-year revenue as Managing Partner of a flagship fitness location.
- Set company records for pre-sale performance, grand opening memberships, and monthly revenue.
- Sustained approximately 45% EBITDA through disciplined operational execution.
- Developed and promoted multiple team members into leadership positions.
- Successfully recruited, trained, and launched sales and operations teams for new club openings.
Timeline
General Manager
EOS Fitness
02.2026 - Current
Managing Partner
Crunch Fitness
01.2024 - 01.2026
Area Manager
Anytime Fitness
01.2021 - 01.2024
General Manager
Anytime Fitness
01.2017 - 01.2021
Sales Associate
South Point Dodge Chrysler Jeep Ram
02.2014 - 02.2017
High School Diploma - Exercise & Sports Science
Texas State University