Janelly Prieto
Miami
Summary
Dynamic retail leader with over 6 years of experience in premium retail management, focused on driving operational excellence and enhancing customer experiences. Proven ability to lead, coach, and develop store managers while consistently exceeding sales targets and improving operational efficiency. Skilled in conducting comprehensive store visits and analyzing P&L results to empower teams in achieving business objectives. Dedicated to fostering a positive workplace culture that aligns with brand values, cultivates growth, and delivers exceptional results through strong relationship-building and strategic problem-solving.
Overview
10
10
years of professional experience
Work History
General Manager
Rapha Miami
09.2022 - Current
- Full P&L ownership of Miami flagship location, consistently driving profitability (+15% YoY) and customer experience (+20% satisfaction scores).
- Designed and executed footfall activation strategies and localized social media campaigns that increased visibility and engagement across the Miami metro community.
- Built and deployed the High Value Customer (HVC) strategy, including creation of a client contact log that generated £15k additional revenue in 10 weeks through targeted outreach, segmentation, and service standards now adopted across North America.
- Created and rolled out visual merchandising standards for North America and launched the Visual Champions network, aligning retail presentation and storytelling across the region.
- Led the development of customer segmentation models to better understand shopper behaviors, influencing clienteling, product mix, and engagement strategy regionally.
- Partnered with the Wholesale Manager to support regional partner stores, providing best practices in service and retail presentation.
- Developed and trained team on premium client service methods, contact cadence, and hospitality standards, enhancing relationships and loyalty across top-spending segments.
- Manage and grow the Rapha Cycling Club (RCC) membership program and events strategy in Miami and SE Florida, strengthening member retention and brand community.
- Oversee and develop the volunteer Ride Leader program, ensuring strong event execution and alignment with brand values.
Assistant General Manager
Rapha Miami
05.2019 - 09.2022
- Managed operations and KPIs while maintaining positive customer experiences.
- Conducted performance reviews, analyzed sales data, and drove operational improvements.
- Drove a 15% improvement in sales and reduced labor costs by 8% through better scheduling.
- Improved onboarding and training effectiveness, leading to 30% higher employee retention and 20% stronger performance metrics.
Retail Manager
Coral Gables
07.2016 - 08.2022
- Managed day-to-day store operations, inventory, and team performance.
- Exceeded sales targets by 18% and improved customer satisfaction ratings by 20%.
Floor Team Lead
Rapha Miami
02.2019 - 05.2019
- Led floor staff to deliver outstanding service in a high-paced environment.
- Increased sales by 12% and improved customer feedback scores by 15%.
Education
English Literature, Human Resources Management
Nova Southeastern University
01.2010
Fashion Design/Merchandising
Miami International University of Art and Design
01.2008
Skills
- Multi-Unit Leadership
- Sales & P&L Management
- Staff Development & Training
- Customer Experience Excellence
- Relationship Building
- Operational Efficiency
- Community Engagement
- Process automation
- Strategic planning
- Data review
- Human resources leadership
- Client account management
- Revenue and market expansion
Awards
Highest average ticket within the region of 27 stores in South Florida., Above-average performance in Loyalty and Membership KPIs., Recognized for exceptional customer service and team leadership capabilities.
Languages
Spanish
Native or Bilingual
Timeline
General Manager
Rapha Miami
09.2022 - Current
Assistant General Manager
Rapha Miami
05.2019 - 09.2022
Floor Team Lead
Rapha Miami
02.2019 - 05.2019
Retail Manager
Coral Gables
07.2016 - 08.2022
Fashion Design/Merchandising
Miami International University of Art and Design
English Literature, Human Resources Management
Nova Southeastern University