Develop and maintain media lists with over 60 contacts to identify relevant national and local journalists and media outlets for successful outreach tailored to each client.
Collaborate with cross-functional teams to curate messaging documents and 6-month communication plans for five client accounts.
Conduct in-depth research on industry trends, competitor activities and target audience preferences to maintain effective PR strategies and client success.
Public Relations Intern
PRESS PR + Marketing
01.2023 - 05.2023
Develop and execute public relations materials for clients in the restaurant, hospitality and entertainment industries, including drafting three press releases, over 10 media pitches, and seven social media posts.
Assist in the planning and implementation of over 36 media segments and interviews at the 2023 Florida State Fair.
Pitch and place 2 Monin America's pieces in local and national publications including the Tampa Bay Times and Forbes.
Editorial Intern
Tampa Magazines
05.2022 - 05.2023
Generate 10 original and engaging pieces adhering to the magazine's specific style guidelines and tone that reach a circulation of 65,000.
Apply SEO, fact-checking and copyediting tasks to ensure accuracy, consistency, and effective outreach of articles prior to publication.
Collect and analyze digital analytics and reader feedback, providing valuable insights to the editorial team to optimize content performance and drive engagement on the magazine's website and social media platforms.
Staff Writer
Minaret Newspaper
08.2021 - 05.2023
Utilize multimedia storytelling by incorporating photos, videos, and infographics into over 10 articles each semester, enriching the reader's experience.
Create and publish a feature story highlighting UT alumni Jordan Leasure's selection by the Los Angeles Dodgers in the 2021 Major League Baseball Draft with an outreach of 12,000 including students, staff and community members.
Conduct interviews with students, teachers and staff members to gather information and quotes, ensuring accurate and compelling reporting.
Marketing and Advertising Intern
The University of Tampa Office of Career Services
01.2022 - 08.2022
Research, implement and distribute emails and flyers with student population and campus organizations to advertise programs and services
Assist with the planning and implementation of over 40 special events and workshops to increase student and employer engagement on campus.
Manage four social media channels while compelling content to connect with the target audience, driving a significant growth of 114% engagement increase on Instagram from January 2021- March 2021.
Education
The University
Bachelor of Arts - Journalism
The University of Tampa
Tampa, FL
Skills
Microsoft Suite – Certified through The University of Tampa
Principle of Information Technology Teacher/Assistant Football Coach at LG Pinkston High SchoolPrinciple of Information Technology Teacher/Assistant Football Coach at LG Pinkston High School