Abbee Hoyt

Built the growth function from the ground up for a portfolio of alternative lodging and luxury-in-nature brands, establishing strategy, channels, and infrastructure to take new concepts from zero to market. Developed and executed go-to-market strategies for new brand launches, owning positioning, channel development, and early traction in categories with no established distribution playbooks. Architected distribution across direct, partnership, and earned media — identifying the right mix for each brand and building operational systems to scale what worked. Cultivated and closed strategic partnerships that expanded brand reach, unlocked new guest audiences, and created distribution leverage without the cost structure of traditional paid acquisition. Worked directly alongside investors on portfolio growth strategy, translating brand vision into capital-efficient growth plans and communicating progress against key commercial milestones. Operated at the intersection of product, experience, and marketing, shaping how each brand shows up at every guest touchpoint and feeding market insights back into property and product decisions.

Led growth and partnerships at a venture-backed electric startup during rapid scaling. Operated with high autonomy in a fast-paced, resource-constrained environment. Drove new user acquisition for the platform, delivering 3x year-over-year growth across performance channels, content strategy, and strategic marketing. Developed playbooks for growth strategy across performance channels, customer acquisition partnerships, channel development, and everyday brand interactions. Owned the full-funnel conversion from brand idea to customer, using attribution modeling and cohort analysis to optimize channel spend and improve LTV. Built and managed partnerships with employers, workforce development organizations, and technology platforms, creating high-value distribution channels — while wearing multiple hats across marketing, sales, partnerships, and operations with a consistent bias toward action.

Architected and led the full-funnel growth engine for a high-growth digital media technology startup, owning the complete journey from user acquisition through activation and retention across global markets. Built the company’s growth function from scratch, scaling from early traction to 7-figure ARR through performance marketing, strategic partnerships, and consultative enterprise sales. Developed and owned the end-to-end growth roadmap — identifying high-ROI channels, managing budgets with CAC/LTV discipline, and optimizing conversion at every stage of the user journey. Built analytics and data infrastructure to track pipeline, forecast revenue, and make real-time decisions on resource allocation and channel mix, embedding a metrics-first culture across the organization. Cultivated and closed high-impact partnerships with brands, agencies, and platform partners across North America, EMEA, and APAC, navigating complex multi-stakeholder deal cycles. Led brand strategy and content marketing to establish the platform as a category leader, representing the company at industry events and building credibility with key decision-makers.

Drove growth for a digital marketplace delivering 10x year-over-year expansion through repeatable acquisition playbooks, scalable operations, and cross-functional collaboration. Owned the measurement framework and KPIs for customer acquisition, engagement, retention, and revenue contribution, delivering data-driven insights to executive leadership on performance and optimization opportunities. Built and scaled customer acquisition programs, strategically tailoring outreach and segmentation to grow the customer base and maximize lifetime value through regular engagement. Oversaw the martech stack and data hygiene, ensuring integrations with CRM and BI systems for accurate reporting, attribution, and operational efficiency. Collaborated cross-functionally with Product, Engineering, Customer Support, and Finance on platform improvements and customer experience initiatives.