ABBEY SMITH
St. Petersburg
Summary
Dynamic sales and strategy leader with 10 years of experience in the consumer packaged goods (CPG) and retail media industries. Proven track record of driving revenue growth, building trusted executive-level relationships, and delivering actionable insights through advanced analytics. Adept at leading cross-functional teams, executing performance marketing campaigns, and transforming data into strategic initiatives. Deep experience across major clients including Walmart, Procter & Gamble, and high-growth brands. Passionate about client success, innovation, and driving business transformation.
Overview
8
8
years of professional experience
Work History
Associate Client Director, Walmart
NielsenIQ
2023.04 - Current
- Manage key partnerships across Walmart Connect and Walmart Marketplace, expanding client relationships and increasing product adoption.
- Translate data insights into client strategies that deliver measurable impact on performance and ROI.
- Lead revenue-generating conversations by communicating NielsenIQ’s value proposition to cross-functional Walmart stakeholders.
- Collaborate with internal partners to align cross-team analytics and deliver on strategic client goals.
Associate Sales Director
Catalina Marketing
St. Petersburg
2022.04 - 2023.04
- Strengthened Catalina’s brand and agency partnerships by designing campaigns rooted in performance analytics and shopper insights.
- Prospected and closed new business across key CPG verticals, accelerating sales growth.
- Delivered campaign planning, execution, and reporting while managing client budgets and account health.
- Elevated client engagement through performance reviews and recommendations to optimize future campaigns.
Business Consultant
Catalina Marketing
St. Petersburg
2020.03 - 2022.04
- Led end-to-end campaign strategy for major CPG clients, integrating in-flight optimizations that improved campaign efficacy.
- Delivered high-impact presentations and campaign reviews to C-level clients, aligning results with business goals.
- Collaborated with design and technical teams to ensure execution met brand standards and shopper engagement goals.
- Participated in leadership committees focused on recognition, culture, and onboarding.
Strategic Account Manager
Catalina Marketing
St. Petersburg
2018.07 - 2020.03
- Managed multimillion-dollar campaigns for national brands including P&G and Noosa; drove optimizations that enhanced client ROI.
- Led in-flight performance monitoring and post-campaign reporting to support renewals and upsells.
- Actively contributed to internal innovation projects and team leadership initiatives.
Account Manager
Catalina Marketing
St. Petersburg
2017.04 - 2018.06
- Delivered omnichannel campaign consultation for top-tier brands, ensuring campaign objectives aligned with execution.
- Contributed to year-over-year revenue growth by driving client satisfaction and upselling program enhancements.
Education
B.S. - Business Administration: Marketing & Management
University of New Hampshire
Durham, NHSkills
- Strategic Account Management
- B2B Sales & Revenue Growth
- Retail Media & Shopper Marketing
- Client Engagement & Retention
- Data Analytics & Insights
- Campaign Optimization
- KPI Tracking & Reporting
- NielsenIQ Tools
- CRM Systems
- Cross-Functional Team Leadership
- Process Improvement
- Budgeting & Forecasting
- Executive Communication
Accomplishments
- Increased engagement with Walmart Connect by over 200% in the first year at NielsenIQ by deepening strategic relationships and aligning insights with business objectives.
- Secured and scaled partnerships with Procter & Gamble, Noosa, and Halo Top, contributing to 30% YoY portfolio growth.
- Cut campaign setup time by 25% through improved cross-functional workflows.
- Partnered with analytics, creative, and leadership teams to deliver double-digit ROI improvements on custom campaigns.
Leadership And Affiliations
- Big Brothers Big Sisters
- Marketing & Advertising Club
- Women in Business
- NCAA Division I Track & Field (UNH)
- Catalina Leadership Committees (Employee Recognition, Onboarding, Process Improvement)
Skills And Expertise
Strategic Account Management, B2B Sales & Revenue Growth, Retail Media & Shopper Marketing, Client Engagement & Retention, Data Analytics & Insights, Campaign Optimization, KPI Tracking & Reporting, NielsenIQ Tools, CRM Systems, Cross-Functional Team Leadership, Process Improvement, Budgeting & Forecasting, Executive Communication
Timeline
Associate Client Director, Walmart
NielsenIQ
2023.04 - Current
Associate Sales Director
Catalina Marketing
2022.04 - 2023.04
Business Consultant
Catalina Marketing
2020.03 - 2022.04
Strategic Account Manager
Catalina Marketing
2018.07 - 2020.03
Account Manager
Catalina Marketing
2017.04 - 2018.06
B.S. - Business Administration: Marketing & Management
University of New Hampshire