Abbi Barstad
San Antonio,TX
Summary
Results-driven marketing professional with experience across content development, campaign execution, and organizational communications. Drives alignment across teams and translates business initiatives into measurable outcomes.
Overview
4
4
years of professional experience
Work History
Marketing Associate
BioBridge Global
San Antonio, TX
09.2024 - Current
- Lead B2B content across advanced therapies, laboratory testing, and blood and tissue banking, producing 20+ print and digital assets annually to support sales engagement and business development
- Plan and execute multi-channel marketing campaigns to generate qualified leads and drive product and service growth
- Create LinkedIn content and manage editorial calendar, reporting monthly on follower growth, engagement, and reach to inform content strategy
- Develop website and product and service page copy with cross-functional teams, translating technical capabilities into clear, market-ready messaging
- Manage NPS and CSAT programs across six survey cycles annually, increasing customer survey response rates by 15% by improving CRM contact data accuracy across sales workflows
- Direct creative execution for marketing campaigns and collateral with graphic designers, guiding projects from concept to final delivery
People and Culture Coordinator
Silver Ventures
San Antonio, TX
11.2022 - 09.2024
- Managed internal communications strategy and execution across a portfolio of 7+ companies in venture capital, hospitality, and ranching, driving consistent messaging across diverse businesses.
- Led monthly in-person organization-wide meetings attended by 80+ employees, presenting updates on business development efforts, internal initiatives, community involvement, and HR programs.
- Planned and executed internal and community-facing events, managing the full lifecycle from contract through post-event communication, including year-end celebrations, new concept and business launches, town halls, and employee engagement initiatives.
- Primary point of contact for new hire onboarding, managing logistics and communication before start date, presenting orientation and benefits sessions, and handling compliance documentation.
- Digitized the rewards and recognition program, increasing associate participation to 70% monthly.
- Served as HR business partner for a development investment group, leading talent management initiatives including 360 reviews, leadership feedback sessions, and engagement surveys while presenting insights to leadership.
Benefits Specialist
Silver Ventures
San Antonio, TX
07.2022 - 11.2022
- Successfully managed portfolio of benefits plans, including health insurance, retirement plans, and wellness programs for 250 employees ensuring compliance with legal and regulatory requirements.
- Led open enrollment initiatives, providing clear communication, education, and support to employees resulting in 95% participation rate and improved understanding of available benefits options.
- Transformed organization's wellness program by strategically leading monthly events aimed at enhancing employee well-being, resulting in consistent minimum 10% month-over-month increase in wellness engagement participation.
- Managed vendor relationships in partnership with VP of People and Culture, resulting in improved services and cost savings of 15% on benefit plan premiums.
- Oversaw all aspects of Workers' Compensation claims, Short and Long-Term Disability cases, and FMLA administration, ensuring timely and accurate handling while maintaining compliance with relevant regulations and policies.
People and Culture Apprentice
Silver Ventures
San Antonio, TX
05.2022 - 07.2022
- Cultivated institutional organizational values and vision to foster positive camaraderie and culture in workplace among all employees.
- Served as liaison across entities, facilitating clear and consistent communication across teams and channels.
Education
Bachelor of Arts - Marketing Management
University of St. Thomas
Saint Paul, MN05.2022
Skills
- Content strategy and development
- Client acquisition strategies
- Analytical reporting skills
- Cross-team communication
- Engaging presentation skills
- Event coordination
- Project Management
Timeline
Marketing Associate
BioBridge Global
09.2024 - Current
People and Culture Coordinator
Silver Ventures
11.2022 - 09.2024
Benefits Specialist
Silver Ventures
07.2022 - 11.2022
People and Culture Apprentice
Silver Ventures
05.2022 - 07.2022
Bachelor of Arts - Marketing Management
University of St. Thomas