Summary
Overview
Work History
Education
Skills
Timeline
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Abby Bautzer

Dallas,,TX

Summary

Restaurant growth strategist with experience building brand momentum while driving revenue through pricing, third-party delivery optimization, and cross-functional execution across multi-unit restaurant operations. Deep understanding of POS ecosystems and operator pain points, with a proven ability to connect brand strategy to business performance. Bringing an operator-side perspective to consultative SaaS sales environments focused on customer growth and expansion.

Overview

3
3
years of professional experience

Work History

Marketing Specialist

Saucy! by KFC
Dallas, TX
04.2025 - Current
  • Drive revenue growth across multiple restaurant locations through performance-driven promotional and pricing strategy
  • Manage third-party delivery performance (DoorDash, Uber Eats), optimizing offer structure and funding allocation to protect margin and increase incremental sales
  • Analyze weekly sales, AOV, and discount impact to inform budget allocation and revenue strategy
  • Partner cross-functionally with operations and finance to implement margin-protecting, revenue-driving adjustments
  • Translate in-store behavior and field feedback into actionable changes that improve sales performance and execution

Sales & Marketing Analyst

Pizza Hut, LLC
Dallas, TX
06.2023 - 04.2025
  • Owned localized revenue strategy for corporate-owned restaurants, aligning pricing and promotional execution with market performance
  • Led relaunch strategy for newly acquired restaurants, driving sales stabilization and market re-entry
  • Spearheaded Hut ‘N Go ready-on-demand concept, aligning menu structure and ordering flow with operational efficiency and profitability goals
  • Managed pricing adjustments and promotional testing, improving AOV and reducing discount inefficiency while maintaining sales growth
  • Supported flagship innovation location as a test-and-learn hub for guest experience and operational improvements

Education

University of Oklahoma
Norman, OK
05-2023

Skills

  • Revenue Growth Strategy
  • Brand-to-Business Alignment
  • Third-Party Delivery Optimization
  • POS & Restaurant Tech Ecosystems
  • Pricing & Margin Strategy
  • Cross-Functional Collaboration
  • Consultative Communication
  • Performance Analytics

Timeline

Marketing Specialist

Saucy! by KFC
04.2025 - Current

Sales & Marketing Analyst

Pizza Hut, LLC
06.2023 - 04.2025

University of Oklahoma

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