Abby Vatterott
St. Louis
Summary
Direct Sales Representative with a robust background in sports marketing and client relationship management, leveraging 2 years of experience to drive sales and community engagement. Proficient in business development, sponsorship activation, and utilizing tools like Salesforce and Microsoft Office to enhance client interactions and event coordination. Known for delivering exceptional fan and partner experiences, aiming to expand influence within the sports industry through innovative sales strategies and community relations.
Overview
2
2
years of professional experience
Work History
Direct Sales Representative
St. Louis Cardinals
03.2025 - Current
- Sell Season Tickets, Specialty Packs, Group Outings, and All-Inclusive products to individuals and businesses through outbound calls, email campaigns, and personalized appointments
- Contact St. Louis-area businesses to promote Busch Stadium as a destination for employee engagement, client appreciation, and team-building opportunities
- Set in-person and virtual appointments, often meeting fans and business representatives to showcase seating options and group experiences while building lasting relationships
- Act as a face of the organization during game days, engaging with premium clients and suite guests, and supporting pregame hospitality and sponsor activations
- Collaborate with internal sales and service departments to ensure seamless transitions from prospect to long-term client
Street Team Member
St. Louis CITY SC
09.2023 - Current
- Represent CITY and Energizer Park at community events, watch parties, festivals, games, and sponsor activations
- Help promote brand awareness and partner visibility through street marketing, merchandise giveaways, and content creation
- Build relationships with local businesses and fans while contributing to fun, engaging experiences aligned with club culture
- Fostered relationships with local businesses, enhancing community engagement, and driving increased event attendance
Senior Community Outreach Member
St. Louis Cardinals
10.2023 - 03.2025
- Played a key role in planning and executing major Cardinals Care and community events including the 5K, Golf Classic, Winter Warm-Up, Redbird Rookies clinics, and 50/50 Raffle
- Work closely with Community Relations staff to coordinate event logistics, direct and manage volunteers, and communicate critical details across departments
- Serve as an on-site liaison for sponsors and corporate partners during events, ensuring their experience is smooth, impactful, and aligned with partnership goals
- Host appearances for Cardinals Alumni during community outreach events and ceremonial game day moments, ensuring VIP needs are met with professionalism
- Provide administrative support and customer service related to Kids Club, donation fulfillment, fan requests, and community activations
Community Outreach Worker
St. Louis Cardinals
02.2023 - 10.2023
- Sold Kids Club memberships and assisted with program events, responding to family inquiries and managing registration
- Supported execution of Redbird Rookies clinics, charitable initiatives, donation requests, and player-related field visits
- Helped manage game day responsibilities including fan interactions, player ticket programs, and on-field presentations
Education
Bachelor of Science - Communications
University of Missouri
Skills
- Fan Experience and Event Activation
- Promotional Giveaways and Post-Game Events
- Influencer and Content Creator Engagement
- Cross-Functional Team Collaboration
- Game Day Entertainment Logistics
- Community and Culture-Driven Events
- Social Media Support and Engagement
- Microsoft Office Basic Adobe Photoshop Content Ideation
- Volunteer & Sponsor Support VIP Hosting
- Ticket Sales and Service
CORE SKILLS
Additional information
- Volunteer Work
- Big League Impact Volunteer (2022–2024): Assisted with VIP check-in, autograph coordination, event execution, and event logistics at player-led fundraising events.
- St. Louis Diaper Bank Drive Organizer (2020–2021): Launched a successful diaper drive via social media, collecting supplies and donations for local families.
Timeline
Direct Sales Representative
St. Louis Cardinals
03.2025 - Current
Senior Community Outreach Member
St. Louis Cardinals
10.2023 - 03.2025
Street Team Member
St. Louis CITY SC
09.2023 - Current
Community Outreach Worker
St. Louis Cardinals
02.2023 - 10.2023
Bachelor of Science - Communications
University of Missouri
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