Abby Williams
Lees Summit,MO
Summary
Account Manager with 3+ years of experience in executing multi-channel marketing campaigns for enterprise brands. Proficient in Salesforce Marketing Cloud and Braze, with a focus on campaign execution, workflow optimization, and client management. Skilled in managing campaign calendars and tickets for smooth delivery. Passionate about collaboration and delivering results, with a background in both hospitality and marketing.
Overview
14
14
years of professional experience
Work History
Account Manager - Campaign Operations
Merkle
03.2023 - Current
- Lead end-to-end execution of multi-channel campaigns using Salesforce Marketing Cloud and Braze
- Serve as the clients operational point of contact, managing workflows, approvals, and execution timelines
- Manage campaign calendars and ensure seamless execution aligned with client objectives
- Oversee QA cycles and deployment across multiple channels
- Partner with internal teams to ensure smooth execution
- Manages workload distribution and monitors deadlines for Digital Messaging Team.
Associate Account Manager - Campaign Execution
Merkle
03.2022 - 03.2023
- Executed email, SMS, and push campaigns for enterprise clients
- Managed campaign assets, QA, and deployment schedules to ensure smooth launches
- Provided technical troubleshooting and daily client support
- Directed team operations while tracking project progress.
Director of Events
Loose Mansion
Kansas City, MO
07.2020 - 03.2022
Assistant Banquet Manager
Kansas City Marriott Downtown
11.2020 - 03.2020
Catering, Bartender, and Server
Nick & Jakes
06.2017 - 11.2019
Ecommerce Marketing Manager
Mar-Beck Appliance
06.2015 - 07.2016
Manager/Bartender
Sharkys Pub and Grub
06.2011 - 06.2015
Education
BBA - Business Management and Marketing
Pittsburg State University
Pittsburg, KS01.2015
AAS -
Fort Scott Community College
Fort Scott, KS01.2012
Skills
- Multi-Channel Campaign Execution (Email, SMS, Push, In-App)
- Workflow Optimization & Ticket Management (Kanbanize, Jira, Asana)
- Campaign Calendar Management
- UTM Strategy & Implementation
- Client Communication & Stakeholder Management
Account Management:
Technical:
- Platforms: Salesforce Marketing Cloud (SFMC), Braze
- Tools: Journey Builder, Automation Studio, Braze Canvas
- Languages: AMPscript, SQL, basic HTML/CSS
- QA & Testing: Litmus, SFMC/Braze QA tools
- Project Management: Jira, Asana, Smartsheet
- Analytics: SFMC tracking reports, Braze analytics, Excel (VLOOKUPs, pivot tables)
Accomplishments
- Executed 5000+ multi-channel campaigns with a 99% accuracy rate.
- Reduced campaign build and deployment timeline by 15% through workflow optimization.
- Promoted to Account Manager at Merkle due to strong client management and executional leadership.
Timeline
Account Manager - Campaign Operations
Merkle
03.2023 - Current
Associate Account Manager - Campaign Execution
Merkle
03.2022 - 03.2023
Assistant Banquet Manager
Kansas City Marriott Downtown
11.2020 - 03.2020
Director of Events
Loose Mansion
07.2020 - 03.2022
Catering, Bartender, and Server
Nick & Jakes
06.2017 - 11.2019
Ecommerce Marketing Manager
Mar-Beck Appliance
06.2015 - 07.2016
Manager/Bartender
Sharkys Pub and Grub
06.2011 - 06.2015
AAS -
Fort Scott Community College
BBA - Business Management and Marketing
Pittsburg State University