Abbye Crowe
Richmond,US
Summary
Conscientious and energetic professional who is a persuasive Sales and Outreach Director. Leads planning and execution of engagement and outreach activities with allies and partner organizations. Proven experience in developing plans to expand and effectively engage the public with hard to talk about topics such as aging and addiction. 20+ years of experience and demonstrated success in people management and knowledge of community engagement principles and processes to develop working relationships with stakeholders. Strong communication and management skills.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
Historic Boone Tavern Hotel And Restaurant
04.2023 - Current
- Achieved sales goals and service targets by cultivating and securing new customer relationships. Increased ADR 8% in Q3.
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Evaluated market data to develop and create business strategies and marketing plans.
- Utilized CRM software to track sales progression and communicate project needs.
- Managed production of leaflets, posters and newsletters.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Analyzed and forecasted monthly sales data of existing marketed companies within designated area. Increased corporate revenue 200%.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Suggested innovative ideas to increase sales and improve customer experience.
Director of Outreach-EKY
BrightView Health
04.2021 - 04.2023
- Promoted grassroots marketing initiatives in community and created broad buy-in and support of outreach programs
- Cultivated and maintained relationships with healthcare providers, community agencies, criminal justice personal and other outreach partners
- Learned new skills and applied to daily tasks to improve efficiency and productivity
- Prepared and delivered informative, scientifically sound presentations and other promotions to community audiences
- Recruited, interviewed and hired staff members, offering exceptional talent and brought great skills to team
- Established, initiated and optimized business development strategies based on company targets, to drive census and maximize revenue
- Continually maintained and improved company's reputation and positive image in markets served
- Provided hands-on direction and support to site-based Outreach Managers in developing key accounts, presentations and achieving target growth objectives
- Collaborated with program teams, community organizations, peers and volunteers in execution of events and activities
- Lead new market development and opened three new sites in 2021 and three in 2022.
- Prepared and delivered informative, scientifically sound presentations and other promotions to community audiences.
Executive Director
Traditions Managment
02.2019 - 03.2021
- Traditions at Beaumont, Louisville, Kentucky Operated 110 unit Assisted Living and 32 unit Independent Living Upscale Senior Living Community
- Highgrove at Tates Creek, Lexington, Kentucky Operated 89 unit Assisted Living and 32 unit Independent Upscale Senior Living Community
- Managed fiscal operations including budget implementation, expenditure authorization, rates of services monitoring and adjustments and financial accounting and reporting
- Supervised, directed and evaluated staff of 90+ employees, including wellness, clerical, food service, housekeeping and maintenance
- Interviewed and assessed potential seniors for housing
- Created and lead recruitment team
- Increased occupancy rate from 82.% in March 2019 to high water mark of 90.1% in July 2019
- Reorganized medication management and delivery
- Rebuilt entire management team
- Developed relationships with senior living residents and families
- Created resident and employee satisfaction surveys for properties
General Manager
Hampton Inn/Musselman Hotels
05.2017 - 02.2019
- Operated 60 room Hampton Inn by Hilton and 25 employees
- Analyzed key aspects of business to evaluate factors driving results and summarized results into presentations
- Coordinated market visits and key account calls Served as Sales Manager for property
- Prepared program operational budgets, budget reports and other financial performance reports
- Increased ADR $14 YOY in less than six months
- Involved in CVB and Tourism Committees.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans
Director of Operations
Musselman Hotels
07.2013 - 05.2017
- Promoted to Above Property Supervisor for nine limited service hotels within the portfolio including Hilton, Marriott and Starwood Hotels
- Developed budgets for all properties
- Managed overall financial performance for all properties by analyzing and reconciling financial reports, determining trends and areas of opportunity, advising others on cost control methods and resolving budgetary issues
- Monitored internal and external risk opportunities to the company, developing an action plan and executing the plan at property level
- Developed Management Company Quality Assurance Program and conducted QA reviews for all properties
- Oversaw eight full property renovations
- Built strong relationships as a mentor with General Managers and Sales Departments, as well as hourly employees.
General Manager/Area Manager, Properties
Musselman Hotels
04.2009 - 07.2013
- General Manager of SpringHill Suites Lexington, 108 key property with 40 employees
- Promoted to Area Manager for Archon Managed Hotels (four Marriott Branded Properties) in January 2013 while still serving as GM of the SpringHill Suites
- Served as liaison between ownership and management company, handled all reporting, sales presentations and budgeting reviews
- Formed a cohesive sales team which sold all three Lexington properties together
- Hired and trained employees that were promoted through corporate office to manage other departments or hotels
- Oversaw full property renovations at all four hotels
- Member LCVB.
Education
Bachelor of Arts - Law And Public Service Communications
University of Kentucky
Lexington, KY05.2003
Skills
- Hands On Leadership
- Project Management
- Conflict Resolution
- Public Speaking
- Marketing
- Efficient Multi-tasker
- Budget Development
- Training Program Development
- Community Outreach and Engagement
- Meeting Planning and Development
- HR/Team Oversight
- Social Media Digital Marketing
- Coalition Building
- Executive Presentation Development
- Outreach Management
Affiliations
Workforce in Recovery Task Force-5/2021-5/2022
KSLA Member-02/2019-02/2021
KFTC 01/2003 – Present
Member multiple ASAP and QRT Boards around the state-5/2021-5/2022
Berea Chamber of Commerce Member-5/2023-Present
Additional Information
- HONOR AWARDS-Employee of the Year (2008) Musselman Hotels
Certification
- First Aid/CPR/AED Instructor Certified
- ServSafe Manager
Timeline
Director of Sales and Marketing
Historic Boone Tavern Hotel And Restaurant
04.2023 - Current
Director of Outreach-EKY
BrightView Health
04.2021 - 04.2023
Executive Director
Traditions Managment
02.2019 - 03.2021
General Manager
Hampton Inn/Musselman Hotels
05.2017 - 02.2019
Director of Operations
Musselman Hotels
07.2013 - 05.2017
General Manager/Area Manager, Properties
Musselman Hotels
04.2009 - 07.2013
Bachelor of Arts - Law And Public Service Communications
University of Kentucky
- First Aid/CPR/AED Instructor Certified
- ServSafe Manager
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