ABDI OMER
Brooklyn,NY
Summary
Creative public relations professional with over 16 years of experience in securing high-impact media placements across broadcast, print, and digital platforms. Proven ability to craft compelling narratives and manage communications for diverse audiences. Expertise in writing and presenting, driving successful publicity campaigns that enhance client visibility and engagement.
Overview
14
14
years of professional experience
Work History
Publicity Manager
PENGUIN RANDOM HOUSE
New York, New York
11.2021 - Current
- Represents high profile authors including: Judd Apatow, Spike Lee, Ashley Flowers, Blitz Bazawule, Cody Rigsby & Chef Eric Ripert
- Develops large-scale national publicity campaigns that enhanced visibility for key Ballantine & Random House authors
- Regularly secures New York Times & USA Today bestseller status for authors
- Collaborates with sales and marketing teams to execute impactful book launch events that engaged target audiences
- Manages relationships with key journalists, influencers, and industry stakeholders to foster media coverage and support for authors.
Senior Publicist
PENGUIN RANDOM HOUSE CANADA
TORONTO, ON
12.2018 - 11.2021
- Developed publicity campaigns to support front list authors on various Penguin Random House Canada imprints
- Managed US lifestyle/cooking talent roster including: David Chang, Ina Garten, Chrissy Teigen, Nadiya Hussain and more
- Pitched Canadian lifestyle/cooking titles into the US market
Publicity Assistant
PENGUIN RANDOM HOUSE CANADA
Toronto, South Dakota
05.2017 - 12.2018
- Hired and trained two seasonal publicity interns to enhance team capabilities
- Supported publicity managers and publicists with day-to-day administrative tasks to streamline operations
- Planned over 250 high impact book launch events for a variety of authors
Publicist
THE LOWER OSSINGTON THEATRE
Toronto, ON
09.2011 - 05.2015
- Drafted, pitched and disseminated all press materials
- Liaised with the cast, crew and media to schedule all publicity appearances
- Created and shared regular updates to enhance audience engagement on LOT's social channels
Editorial Assistant
PERFECTO MAG
Toronto, ON
08.2012 - 11.2013
- Assisted Perfecto Mag's Creative Director with daily administrative tasks
- Managed various production elements for scheduled photoshoots
- Assisted with press pulls for photo and video shoots
Education
Post-Graduate Certificate - Public Relations
Humber College
Toronto, ON01.2014
Bachelor of Fine Arts - Theatre: Performance Production
Ryerson University
Toronto, ON06-2013
Skills
- Public relations writing
- Creative pitching
- Event management
- Media training
- Internal communications
- Media relations
- Campaign strategist
- Social media management
- Visual storytelling
- Visual branding
- Tools: Cision, Muckrack, Rephonic, ReLetter and Meltwater
Timeline
Publicity Manager
PENGUIN RANDOM HOUSE
11.2021 - Current
Senior Publicist
PENGUIN RANDOM HOUSE CANADA
12.2018 - 11.2021
Publicity Assistant
PENGUIN RANDOM HOUSE CANADA
05.2017 - 12.2018
Editorial Assistant
PERFECTO MAG
08.2012 - 11.2013
Publicist
THE LOWER OSSINGTON THEATRE
09.2011 - 05.2015
Post-Graduate Certificate - Public Relations
Humber College
Bachelor of Fine Arts - Theatre: Performance Production
Ryerson University