Annjelica Houston Publicist
Santa Monica,CA
Summary
I am an enthusiast in the realms of communications, music, and theater, and I have always been captivated by the power of storytelling. After receiving my Associate of Arts in Media Communications, I embarked on a professional journey that blended my passions for writing, media, and the nuances of marketing. Throughout my career, I have orchestrated and steered numerous public relations campaigns, each time forging and nurturing invaluable connections within the media landscape. My approach is rooted in human connectivity and a pursuit of innovative communication strategies that amplify the unique narratives of my clients, ensuring that each story I tell resonates with clarity, creativity, and impact.
Overview
8
8
years of professional experience
Work History
Publicity Manager
Audible Treats
01.2022 - Current
- Manage and lead PR campaigns for artists, brands, music festivals and organizations including TikTok, AFROPUNK, Festival d'été de Quebec, Baja Beach Fest, The Black Music Coalition, Icewear Vezzo, and more.
- Draft press releases, client blurbs and pitches for campaigns
- Strategize rollout of content for client
- Pitch and coordinate media trips, for publications to attend and cover festivals outside of the state or country
- Develop publicity campaigns to include relevant lifestyle, brand and influencer pitching
- Implemented new program for interns where they communicate with management more effectively and are able to be more proactive
- Coordinate press/media days for clients
- Develop strong relationships in media, both music and non-music related
- Find new angles and verticals for media opportunities for clients
Director of Publicity
TREND PR
10.2017 - 01.2022
- Trend PR & Branding Hollywood
- Manage PR campaigns for independent/emerging artists
- Draft press releases, artist blurbs and pitches for campaigns
- Strategize roll-out of artist content
- Develop campaign plan to include relevant lifestyle and brand pitching in addition to music-related pitching, working with publications and brands such as Redbull, Soundfly, GIRL TALK HQ, Inked
- Magazine and more
- Contact brands and publications via email/phone, securing press with publications such as Billboard
- NYLON, Elle Magazine, HipHopDX, EARMILK, High Snobiety, ALT Press, American Songwriter, Pop
- Matters, and more
- Pitch to television/radio stations and journalists in local markets to obtain press coverage for touring artists
- Extensive research related to artists’ campaigns, scouting opportunities for exposure
- Create mood boards and worth with creative directors for artists brand image and social media aesthetic
- Lead influencer marketing campaigns
- Generate press reports to monitor progress at the end of each month
Publicist
Gramophone Media
10.2015 - 10.2017
- Managed PR campaigns for over 40 independent/emerging artists
- Conducted press outreach, securing coverage with notable media outlets including
- Billboard Magazine, Mass Appeal, Noisey, MILK, The Source, KCRW, and KROQ
- Marketed to potential clients and discovered new talent to represent
- Monitored press progress at the close of each week
- Wrote press releases
- Managed tour press for touring bands/artists, securing coverage in local media markets
- Managed press days at events including Coachella
Publicity Assistant
Darin Pfeiffer Consulting
12.2016 - 09.2017
- Assisted with high-profile red carpet events including premieres for feature films such as Come and Find Me, Landline, Birth of the Dragon and more
- Coordinated press and photography for red carpet premieres
- Check-in guests and press
- Los Angeles
Education
Associate of Arts - Media Communications
Santa Monica College
Santa Monica, CA04.2014
Skills
- Project Management
- Public Speaking
- Multicultural Awareness
- Media Training
- Internal Communications
- Media Relations
- Event Publicity
- Strategic Planning
- Market Research
Timeline
Publicity Manager
Audible Treats
01.2022 - Current
Director of Publicity
TREND PR
10.2017 - 01.2022
Publicity Assistant
Darin Pfeiffer Consulting
12.2016 - 09.2017
Publicist
Gramophone Media
10.2015 - 10.2017
Associate of Arts - Media Communications
Santa Monica College