Abigail Freeland
Washington,DC
Summary
Versatile Executive knowledgeable about sales, operations and personnel management, especially in the franchise and wellness sector. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating buyers while establishing market dominance.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Vice President of Franchise Development
Fransmart
Alexandria, VA
11.2022 - Current
- Successfully initiated and scaled an emerging membership-based brand from zero franchises to 90 units in just 2 years across 12 states, generating over $3 million in franchise fee revenue.
- Oversaw brand representation through every stage of the franchise sales process, from initial contact to in-person discovery day, to finalizing contracts, ensuring legal compliance.
- 2+ years of experience working remotely, excelling in collaboration and project management across marketing, sales and admin teams.
- Maximized franchisee ROI potential through the implementation of innovative pre-sales campaign and marketing promotions.
- Participated in trade shows, conventions, and conferences for franchise marketing purposes.
- Oversaw broker organization partnerships, ensuring effective relationship management for superior third-party networking.
- Identified and researched potential markets and opportunities for franchise expansion and market analysis.
- Provided ongoing support to franchisees by establishing and maintaining robust professional relationships.
Sales Manager
Orangetheory Fitness
Washington , DC
01.2021 - 10.2022
- Oversaw the daily operations of a 7-unit franchise corporation in Washington, DC, optimizing sales and profitability by utilizing KPIs and strategic planning.
- Created weekly work schedules for each store personnel.
- Prepared monthly reports on sales figures, expenses, profits.
- Recruited, trained and supervised new employees.
- Managed payroll for temporary, hourly and salaried employees.
- Assisted with the preparation of biweekly payroll reports for management review.
- Boosted the studio's visibility in the community through promotional initiatives and partnerships with neighboring establishments.
Head Coach/Studio Manager
Orangetheory Fitness
Charleston, WV
11.2017 - 01.2021
- The lead instructor for a 500+ member base fitness studio, lead and taught all pre designed workouts
- Held the highest studio utilization and closing sale percentage in the region.
- Managed end-to-end candidate sourcing and onboarding in alignment with OTF business standards
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Established local business partnerships and secured 5k sponsorships to enhance outreach.
Education
Bachelor of Science - Exercise Physiology
Marshall University
Huntington, WV05-2017
Skills
- Customer Prospecting
- Contract Negotiation
- CRM management- Hubspot/Salesforce
- Event Networking
- Sales Leadership
- Lead Generation
- Operations Management
- Verbal and written communication
- Client Relationship Management
- New Business Development
- Prospecting and Cold Calling
Certification
- Franchise Management Certification- University of Louisville School of Business
Timeline
Vice President of Franchise Development
Fransmart
11.2022 - Current
Sales Manager
Orangetheory Fitness
01.2021 - 10.2022
Head Coach/Studio Manager
Orangetheory Fitness
11.2017 - 01.2021
Bachelor of Science - Exercise Physiology
Marshall University
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