Abigail Gamble Rogers

Leading data, research, insights, and content strategy for next-generation executive coaching company, powered by GenAI

• Personally sourced and conducted over 70 discovery interviews and workshops to test assumptions on customer problems and solution hypotheses; used learnings to create 8 beachhead customer personas and progress model framework
• Created progress model and onboarding processes; collaborated with Product and Design teams to iteratively inform development cycles
• Developed and ran an analog, pre-MVP pilot program with real-life coaches and hand- picked clients
• Established and executed content strategy for content library of training programs, templates, workshops, videos, and marketing materials
• Leveraged a suite of cutting-edge AI/GenAI tools to project manage and analyze data
• Developed a tracking and analysis framework for client data

A Southern Gothic, intergenerational story that deals with themes of gender, race, nature, war, grief, and major historical and temporal shifts

• Conducted extensive historical and cultural research that spanned over four decades (1910- 1947), including Appalachian folklore, Cherokee belief systems and legends, contemporary literature, city planning and topographical records, and postbellum accounts
• Identified and pitched living interview subjects; incorporated their stories into narrative
• Delivered manuscript four months ahead of schedule

Spearheaded content creation and strategy for Marquee, Goldman Sachs' platform for externalizing the Firm's data, research, thought leadership, risk analytics, and execution tools to institutional investors• Managed content creation for Marquee platform's first marketing site across 6 divisional groups, 36 securities products, and 8 asset classes; liaised with Product, Engineering, Legal, Compliance, and Design to launch

• Designed and executed regional email campaigns that helped platform surpass adoption targets by over 20%; modified positioning according to analytics
• Developed libraries of marketing assets for each prioritized client segment, including 30 original and uplifted decks, one-pagers, product guides, and brochures
• Launched a quant webcast series for 46k data product clients

Managed content strategy for the corporate consulting, startup incubation, and portfolio management work we did on behalf of our Fortune 500 partners

• Oversaw multi-channel social media content strategy internally and for intrapreneurial startups at Fortune 500 partners
• Co-ran Bionic's thought leadership platform, which included articles, podcasts, and monthly newsletters from the team
• Collaborated with client senior leadership to write case studies, press releases, and book content (New to Big, 2019)
• Recruited senior managers, including Bionic's first president