Abigail Goerg
Chicago,United States
Summary
High-energy Marketing professional experienced in assisting marketing departments in advertising and promotional efforts and event production and sponsorships. Conscientious overachiever committed to creating marketing messages to resonate with the target audience. Dedicated team player recognized for consistently meeting deadlines while maintaining positive, personable demeanor. Identified for strong leadership, problem-solving abilities, and a detail-oriented approach.
Overview
2
2
years of professional experience
Work History
Event Coordinator
akire productions
Chicago, IL
02.2022 - Current
- Orchestrated the planning, organization, and execution of corporate events, encompassing conferences, trade shows, and awards galas, catering to 200 to 10,000 attendees.
- Served as the key liaison with external partners, sponsors, and vendors, establishing and fostering strong relationships.
- Contributed to the development and execution of innovative event concepts, themes, and branding elements, ensuring visually appealing and cohesive event experiences that reinforced brand identity.
- Conducted research and utilized technology to analyze attendee experience, leading to a 30% increase in attendee satisfaction through improved processes and design.
Product & Event Marketing Intern
Backstop Solutions
Chicago, IL
01.2022 - 02.2022
- Researched, coordinated, executed, and analyzed corporate events globally, boosting sales, visibility, and the acquisition of prospective clients.
- Collaborated with marketing specialists to create campaigns supporting the launch of new product features, events, press releases, and case studies.
- Conducted in-depth analysis of competitors and target markets, developing brand messaging tailored to resonate with the customer base.
Education
Master of Science - Marketing
University of Illinois At Urbana-Champaign
Champaign, IL05.2023
Skills
- Social Media Management
- Market Trends
- Customer Research
- Branding
- Digital Marketing
- Copywriting Abilities
- Google Analytics
- Campaign Development
- Special Events Planning
- Event Marketing
Activities
- International Live Events Association Chicago Chapter Marketing and Communications Team Chair
- National Leadership and Honors Society member
- Chicago Marathon annual volunteer
- Social media and event creative at Joe's Brewery in Champaign, IL
Timeline
Event Coordinator
akire productions
02.2022 - Current
Product & Event Marketing Intern
Backstop Solutions
01.2022 - 02.2022
Master of Science - Marketing
University of Illinois At Urbana-Champaign