Abigail Hurliman - Progressive Roles in Marketing, Social Media, Project Management & Broker Support - MORELAND PROPERTIES

Summary

Creative marketing professional with 5+ years of experience in social media, content production, brand management, and project execution. Skilled in crafting authentic stories through multi-channel marketing, including video, photography, and copywriting. Holds a B.S. in Digital Communication Arts from Oregon State University and applies insights from a multigenerational family dairy farm to enhance brand narratives.

Overview

5

years of professional experience

Work History

Progressive Roles in Marketing, Social Media, Project Management & Broker Support

MORELAND PROPERTIES

07.2021 - Current

Progressed through increasing senior responsibilities spanning marketing, social media, creative production, project management, events, and executive support, taking ownership of major company initiatives from strategy through execution.
Manage the company's social media presence across Instagram, Facebook, LinkedIn, and TikTok, developing content calendars, writing copy, creating and publishing content, managing approvals, and maintaining a consistent brand voice across channels.
Develop and produce original social content, including short-form video, photography, graphics, and written storytelling; personally film and edit content using an iPhone and CapCut, while collaborating with in-house creators and directing third-party production partners when greater scale or production value is needed.
Analyze social media performance and audience engagement to inform content decisions and optimize channel strategy.
Developed and implemented brand and social media standards, ensuring content reflected Moreland Properties brand and complied with Texas Real Estate Commission requirements; trained agents, staff, and social media coordinator on guidelines and best practices.
Partner with the President/Broker and marketing team to translate company priorities into marketing initiatives and content; create agendas and lead strategy meetings to align marketing and operations.
Design and produce multi-channel marketing assets using Canva, Adobe Photoshop, InDesign, and Lightroom, including social graphics, property tour videos, brochures, flyers, e-flyers, direct mail, and other digital and print collateral.
Planned and executed 50–60 company and client events annually, managing vendors, sponsorship deliverables, photography, food and beverage, entertainment, invitations, and logistics for internal trainings, celebrations, large-scale client events, awards ceremonies, and educational programs.
Lead production of the company's largest annual client event for 1,000+ invited guests, coordinating outside vendors, live music, photography, food and beverage, sponsorships, invitations, and cross-functional teams.
Train and mentor the social media coordinator, providing guidance on content strategy, brand voice, visual standards, publishing, and approvals.
Built strong relationships with agents across the company, serving as a trusted contact by staying informed on individual needs, communicating regularly, tracking requests and priorities, and proactively assisting agents with marketing, events, company resources, and daily needs.
Provide direct support to the President/Broker and Founder while managing cross-functional projects, calendars, communications, vendors, and operational priorities.
Austin-based, July 2021–November 2025 | Remote from Oregon, November 2025–Present; regular travel to Austin as needed

Founder & Floral Designer

SUNDAY BLUMES

05.2022 - Current

Founded a boutique floral design practice creating custom arrangements for private clients, weddings, and events, managing projects from initial consultation and design through sourcing, production, delivery, and event execution.
Develop original floral concepts and visual compositions tailored to client preferences, event themes, venues, and budgets.
Managed client relationships, sourced materials, coordinated pricing, timelines, logistics, and vendor partnerships.
Captured completed designs and created visual content for Instagram to showcase work and enhance brand visibility through word-of-mouth referrals.

Education

Bachelor of Science - Digital Communication Arts

OREGON STATE UNIVERSITY

Corvallis, OR

01-2020

Skills

CONTENT & MARKETING: Social Media Strategy, Content Production, Short-Form Video and editing, Photography, Copywriting, Content Calendars, Brand Compliance, Campaign strategy Social Media Analytics
PROJECT & PRODUCTION: Project Management, Creative oversight, Event planning, Vendor Coordination, Team collaboration, Budget Management

PLATFORMS & TOOLS: Instagram, Facebook, LinkedIn, TikTok, Meta Business Suite, Later, Canva, Photoshop, InDesign, Lightroom, CapCut, Mailchimp, ActivePipe, ReChat, mondaycom

Timeline