Abigail Kurtz
Grand Rapids,MI
Overview
2
2
years of professional experience
1
1
Certification
Work History
Project Manager
730Eddy Studios
Holland, Michigan
05.2024 - 07.2025
- Managed client communications to ensure project alignment and satisfaction.
- Developed project documentation to outline objectives and deliverables clearly.
- Collaborated with creative teams to enhance design concepts and implementation.
- Monitored progress of each project to ensure timely delivery of deliverables in accordance with established quality standards.
- Developed marketing strategies to enhance brand visibility and engagement.
- Managed social media platforms and created engaging content for target audiences.
- Analyzed campaign performance data to adjust strategies for optimal impact.
Account Executive
NSAC
Allendale, Michigan
08.2023 - 04.2024
- National Student Advertising Competition. Lead mixed major group of GVSU students to compete against fellow NSAC college groups nationwide.
- One of three Account Executives who oversaw the class client campaign. Co planned, scheduled, and ran three-hour class time.
- Encouraged work, ideas, and teamwork year-round.
- Assigned work, answered questions, and encouraged creative and intellectual ideas from team members.
- Head of the creative team within NSAC: Oversaw tactics, slogans, and target audience ideas.
Marketing Intern
Healthbridge Financial
Grand Rapids, Michigan
05.2023 - 04.2024
- Assisted in developing marketing materials for promotional campaigns.
- Conducted market research to identify industry trends and consumer needs.
- Collaborated with team members to design social media content and graphics.
- Analyzed competitor strategies to inform marketing approaches and tactics.
- Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
Education
Bachelor of Science - Advertising and Public Relations - Writing Minor
Grand Valley State University
Allendale, MI04-2024
Skills
- Project management
- Marketing strategy
- Client communication
- Team collaboration
- Problem solving
- Effective communication
- Time management
- Creative thinking
- Work flow planning
- Verbal and written communication
- Adobe
Certification
- Google Paid Ads Certification
- ClickUp Expert Certification
- Hubspot Academy Marketing Certification
References
References available upon request.
Timeline
Project Manager
730Eddy Studios
05.2024 - 07.2025
Account Executive
NSAC
08.2023 - 04.2024
Marketing Intern
Healthbridge Financial
05.2023 - 04.2024
Bachelor of Science - Advertising and Public Relations - Writing Minor
Grand Valley State University