Abigail Peterson
Summary
Results-driven hospitality professional with experience in hotel sales, operations, and property leadership across multi-property portfolios. Proven success driving revenue growth, developing corporate and group business, improving operational performance, and building strong client relationships. Experienced in hotel sales strategy, revenue management collaboration, team leadership, budgeting, and account development across branded hospitality environments including Hilton, Choice Hotels, and Wyndham.
Overview
4
4
years of professional experience
Work History
Director of Sales
Structure Hospitality
South Jordan
01.2024 - 05.2026
- Led sales strategies for multi-property hotel portfolio across diverse markets.
- Developed and executed strategic sales plans targeting corporate, group, government, and leisure segments.
- Managed account development and client relationship initiatives to drive growth.
- Collaborated with revenue management and operations teams to enhance occupancy, ADR, and RevPAR performance.
- Increased market penetration through targeted outreach, RFP management, and local business development.
- Oversaw group proposals, contract negotiations, and partnerships with corporate accounts.
- Achieved full-year RevPAR of $125.23 at Hampton Inn & Suites, exceeding competitive set's $79.70 and capturing 155% market share.
- Achieved full-year RevPAR of $88.20 at Comfort Inn & Suites, surpassing competitive set's $79.70 for 110% market share.
General Manager
Structure Hospitality
Logan
02.2022 - 01.2024
- Oversaw daily operations of the hotel including front office, housekeeping, maintenance, and guest services
- Managed hotel financial performance including budgeting, labor controls, and revenue optimization
- Led hiring, training, scheduling, and performance management for hotel staff
- Improved guest satisfaction scores and operational efficiency through team development and service standards
- Worked closely with sales and revenue teams to grow occupancy and ADR performance
- Maintained brand compliance and operational standards for Choice Hotels
- Developed relationships with local businesses, contractors, and community organizations to generate business opportunities
- Successfully managed hotel operations during periods of market growth and changing demand trends
Education
Bachelor of Science - Statistics
Utah State University
Logan, UT12-2021
Skills
- Hotel Sales & Marketing
- Corporate Account Development
- Group Sales & Negotiation
- Revenue Strategy Collaboration
- Hospitality Operations
- Budgeting & Forecasting
- Team Leadership
- Client Relationship Management
- Prospecting & Business Development
- STR & Market Analysis
- Hilton / Choice / Wyndham Systems
- CRM & Sales Tracking Systems
- Microsoft Office Suite
Timeline
Director of Sales
Structure Hospitality
01.2024 - 05.2026
General Manager
Structure Hospitality
02.2022 - 01.2024
Bachelor of Science - Statistics
Utah State University