Abir El Ali
Dearborn Heights,MI
Summary
Dynamic and results-driven marketing and business development professional with over 10 years of experience in brand management, strategic planning, and human resources support. Skilled in leading cross-functional teams, developing go-to-market strategies, and driving business growth through innovative marketing initiatives. Strong communicator with a background in both local and international markets and a proven ability to build lasting client relationships.
Overview
16
16
years of professional experience
Work History
Brand Manager
Wahran Co.
01.2020 - 01.2021
- Developed and executed brand strategies to strengthen market position and drive sales growth.
- Led a team of marketing professionals to implement creative campaigns aligned with company objectives.
- Conducted consumer research and competitive analysis to refine brand messaging and go-to-market plans.
- Collaborated with leadership to define vision, mission, and performance standards across all marketing channels.
Assistant Manager – HR & Administrative Affairs
Arabi Co.
01.2010 - 01.2012
- Assisted in developing HR policies and orientation programs to enhance employee engagement.
- Coordinated recruitment processes, including candidate interviews and contract preparation.
- Maintained accurate personnel records and supported employee training and performance evaluations.
Business Development Specialist
Global Consultants
01.2009 - 01.2010
- Designed and implemented sales training programs to enhance team performance and market impact.
- Provided strategic support for marketing and client engagement initiatives across multiple territories.
- Evaluated training outcomes and contributed to the development of sales process improvements.
Beauty Advisor / Sales Supervisor
Habchi & Chalhoub Trading Co.
01.2005 - 01.2008
- Supervised daily operations and coached sales representatives to exceed sales targets.
- Developed and maintained client relationships through personalized customer service.
- Prepared sales performance reports and provided feedback to optimize team productivity.
Education
Bachelor's Degree - Sociology & Economics
Lebanese University
01.2003
ICDL Certification - International Computer Driving License
Info Center Training Institute
01.2008
Skills
- Brand Strategy & Management
- Marketing Campaign Development
- Business Development & Sales
- Team Leadership & Training
- Client Relationship Management
- Market Research & Consumer Insights
- Strategic Planning & Execution
- Microsoft Office Suite & CRM Tools
- Multilingual: Arabic, English, French
Timeline
Brand Manager
Wahran Co.
01.2020 - 01.2021
Assistant Manager – HR & Administrative Affairs
Arabi Co.
01.2010 - 01.2012
Business Development Specialist
Global Consultants
01.2009 - 01.2010
Beauty Advisor / Sales Supervisor
Habchi & Chalhoub Trading Co.
01.2005 - 01.2008
ICDL Certification - International Computer Driving License
Info Center Training Institute
Bachelor's Degree - Sociology & Economics
Lebanese University