Hi, I’m
Abraham Peynado
New York,NY
Summary
Google AdWords & Analytics Certified Digital Marketer. Experienced in Paid (PPC) search, Lead Generation, Display Advertising, Analytics, Landing Page optimization, and CRM tools. Out-of-the-box creative problem solver, capable of proactively managing time, prioritizing responsibilities, and meeting tight deadlines under pressure. Detail oriented with phenomenal communication skills (verbal/written). Possess an innate curiosity & willingness to continuously learn, teach and share; to positively impact team results. Exceptional leader & action taker.
Overview
3
years of professional experience
2
Certifications
Work History
Acronym
Paid Search Specialist
11.2021 - 07.2024
Job overview
■ PPC- Build, fix, & manage Google AdWords campaigns, and supplement with Microsoft Advertising (Bing Ads). Employ best practices for paid search ads; including proper account structure, daily maintenance, & optimal ad copy implementation. Use Display Network Ads to run retargeting campaigns; tracking & re-engaging prior site visitors (via Facebook Pixel & Google Ads Remarketing).
■ Keyword Research- Used various software to find niche relevant keywords & build a list. Analyze their rankability & costs (eliminating keywords that would be too competitive or unprofitable). Apply negative keywords to reduce irrelevant leads. Find new profitable keyword opportunities for keyword expansion and optimization.
■ Analytics- Used Google Analytics, LinkedIn Analytics, Sprout Social, & Facebook Pixel to capture and track behavior metrics on social media & main site
■ Reports- Generate weekly reports; analyzing data points, improving user experience & meeting projected goals
■ Manage Budgets- Managed paid ad campaign budgets of over $200K/month; weighing the strengths and weaknesses of different approaches, and made beneficial decisions to maximize ROI and minimize costs
■ Split Testing- A/B split tested ads, posts, and landing pages to find the most effective messaging tone & techniques for the target audience; optimizing content to maximize returns
■ Microsoft Excel & Google Docs- Organized campaign data results in Google Docs & Excel spreadsheets; using pivot tables & LOOKUP formulas to analyze metrics and strategize for improvements
■ Meet Targets- Set monthly targets, monitored KPIs, and measured campaign growth & interaction
■ Content Creation- Created media content & graphics using Adobe Photoshop, Illustrator, and Canva- including: vector & raster images, header & banner art, landing page designs
■ Communicating- Communicate with team members via Microsoft Teams, phone and email. Be readily available to answer questions, and give updates on developments. Use excellent verbal and written communication skills to make sure guidelines are clearly laid out and completed on time, in a fast-paced environment
Education
Rochester Institute of TechnologyRochester, NY
Bachelors
05.2009
Skills
- Google Ads & Google Analytics
- PPC Advertising
- Campaign Management
- Competitor Analysis
- Performance Reporting
- Keyword Research
- Conversion Rate Optimization
- Search Engine Marketing
- Budget Management
- Ad Copywriting
- Microsoft Office (Word, Excel, PowerPoint)
- Excel Coding (V-Lookup, X-Lookup, Pivot Tables)
People Skills
Outbound Sales, Inbound Sales, Persuasion, Negotiation, Organizational Skills, Attention to Detail, Creativity, Design Intuition, Thorough Research, Adaptable & Flexible, Time Management, Project Management, Active Listening, Quick Learning, Teachable, Professional Manner, Bilingual (English/Spanish), Customer Service, Client Facing, Team Collaboration, Communication Skills, Conflict Management, Composed & Patient, Relationship Building, Kind & Respectful, Brainstorming, Problem Solving, Decision Making, Analytical Reasoning, Critical Thinking, Multitasking, Dependability
Tools
Google Ads, Google Analytics, Google Tag Manager, Salesforce, Microsoft: Word, Excel, PowerPoint, Moz, Ahrefs, SEMrush, Hubspot, Majestic, MySQL, Aweber, DeepCrawl, MailChimp, BuzzSumo, GetResponse, SpyFu, OptinMonster, Buffer, Canva, Hootsuite, Heatmap, DoubleClick (Campaign Manager), Fleep, Float, Skype, SumoMe, Oberlo, Shopify, WooCommerce, Adobe: Illustrator, Photoshop, InDesign, Premiere Pro, WordPress, HTML & CSS
Accomplishments
■ Enhanced Overall Returns- Improved overall paid search ROAS by 2-3X YoY for several clients using smart bidding strategies while focusing on key products
■ Spiked ROAS- Consistently sold indoor gardening systems & related products for a 3-8X ROAS
■ Improved Lead Generation- Consistently improved an education client's website visitor rates 2-8X YoY, by leveraging Bing ads & restructuring campaigns
■ Improved ROI- Sold pest control products for a 34% better ROI in my first year on the account
■ Increased Event Ticket Sales- Sold 22% more event tickets YoY in Q2 for our Mixed Martial Arts organization client
■ Brand Awareness Campaigns- Created a brand awareness campaign for a higher education client which consistently increased monthly leads by 8%
Certification
Google Ads Certified
Google Analytics Certified
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