Summary
Overview
Work History
Education
Skills
Client Review
Timeline
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Adam Dillon

Rochester,NY

Summary

Social media professional with proven success across multiple niches, achieving over 1.1 Billion views in total reach. As an expert in content creation and social media awareness, I drive audience engagement through innovative strategies crafted through extensive research. My ability to adapt to trends has consistently fostered growth and strengthened brand presence across platforms.

Overview

6
6
years of professional experience

Work History

Social Media Manager

WeTheHobby
03.2025 - Current
  • In one month at this position, I was at the forefront of 25 million views and 4 million engagements on Instagram alone. Gaining 7,000 followers on an account that was handed to me at 0.
  • As the Social Media Manager, I am responsible for ideating, creating, curating, and managing content across social media platforms, ensuring a consistent and engaging brand presence.
  • Analyze performance data, and stay updated on trends to enhance audience engagement.
  • Community management, monitoring feedback, and collaborating with other teams to align social media efforts with broader marketing objectives.

Social Media Strategist

WeTheHobby
Rochester , New York
10.2024 - 03.2025
  • In this role, my team and I garnered over 100 million views and 10 million engagements in 4 months within the sports niche.
  • Being a social media strategist for WeTheHobby involved optimizing and ideating short-form media content.
  • Researched and implemented modern trends to help tailor content for each different algorithm.
  • Conducted market research to identify target audiences and their preferences.
  • I edited the social media content to be posted by the main accounts, or I would work in tandem with another editor to make sure the content we put out is as close to perfect as it can be.

Social Media Influencer

adamkindacool
10.2018 - 09.2024
  • As a dedicated social media influencer specializing in TikTok, YouTube, and Instagram platforms. I managed all accounts completely on my own.
  • I consistently maintained a fresh, engaging, and enjoyable online presence, using my awareness of trends and creativity to adapt.
  • My strategies extended beyond content creation to taking direct care of my following through consistent community engagement, helping my net audience grow.

Freelance Social Media Manager

Upwork
12.2022 - 07.2024
  • At the forefront of identifying social media trends, specializing in TikTok, YouTube, and Instagram platforms.
  • I shaped social strategies and conducted comprehensive analyses for campaign effectiveness.
  • Conducted a competitor analysis to adapt to the niche.
  • Revised content to enhance overall engagement, and maximize impact.

Digital Marketing

withorigin
05.2024 - 07.2024
  • While working with 'withorigin,' I was placed in charge of social media marketing campaigns.
  • I was tasked with influencer outreach, creative lead, relationship building, and organization of the project.
  • I was directly responsible for promoting figures, including, but not limited to, Ice Spice, OneRepublic, and Goldtooth, using a budget they gave our company.

Education

Bachelor of Arts - Creative Technologies

Virginia Tech
Blacksburg, VA
05.2024

Skills

  • Social media management
  • Collaboration skills
  • Social media strategy
  • Client management
  • SEO knowledge
  • Content creation
  • Video editing
  • Data analytics
  • Audience engagement
  • Interpersonal skills
  • Trend analysis

Client Review

"Adam is an absolute boss. He knows social inside and out. He is organized, creative, and passionate. Easy to talk to. A fantastic coach that gives efficient, thoughtful advice. Couldn't recommend him more highly!"

Timeline

Social Media Manager

WeTheHobby
03.2025 - Current

Social Media Strategist

WeTheHobby
10.2024 - 03.2025

Digital Marketing

withorigin
05.2024 - 07.2024

Freelance Social Media Manager

Upwork
12.2022 - 07.2024

Social Media Influencer

adamkindacool
10.2018 - 09.2024

Bachelor of Arts - Creative Technologies

Virginia Tech

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Adam Dillon