Adam Gainer
Richmond,VA
Overview
8
8
years of professional experience
1
1
Certification
Work History
Technical Product Owner (API)
Capital One
Richmond, VA
04.2021 - Current
- Led execution on an internal business product focused on reducing customer friction to take actions, resulting in over 17.8 MM customer actions across 21 experiences for account servicing and marketing offers.
- Manage and prioritize product roadmap and backlog, focusing on strategic KPIs, feature development, and product innovation.
- Wrote user stories and requirements, conducted grooming sessions, and reported progress to leadership.
Email Designer
Capital One
Richmond, VA
09.2019 - 05.2020
- Develop, implement, and optimize e-mail templates for 6MM customers, testing subject lines, APR/APY rates, content, and calls to action.
- Conducted user interviewing focus groups for internal product development, identifying use criteria, pain points, and draft prototypes.
- Manage and execute bi-weekly project planning sessions aligning stakeholders, technical teams, designers, and third-party vendors.
Senior Analytics Specialist
Blast Analytics & Marketing
Rocklin, CA
02.2018 - 08.2018
- Decreased cart abandonment by 3% MoM across 17 e-commerce checkouts and identified issues causing attrition.
- Implemented advanced e-commerce analytics, interpreted data, and presented recommendations to stakeholders.
- Managed client projects, analyzing technical constraints, costs, benefits, personnel needs, milestones, and outcomes.
Senior Business Analyst
TransAmerica
Denver, CO
05.2017 - 02.2018
- Launched five new digital products from conception to market and advised on product enhancement and performance KPIs.
- Evaluated user behavior, developed A/B tests, and recommended enhancements to align with initiatives.
- Create ad-hoc reports and monthly reports, showcasing findings to stakeholders and leadership.
Senior Business Intelligence Analyst
Digital First Media
Denver, CO
03.2015 - 08.2016
- Architected the data model for over 500 news websites and seven unique product offerings.
- Served and counseled C-Level management, product teams, and engineering teams with analytics learnings.
- Test product offering and pricing strategies through A/B testing.
Digital Marketing Specialist
BellCo Credit Union
Denver, CO
09.2014 - 03.2015
- Increased online membership enrollment by 5% YoY by improving user experience, site optimization, and strategic campaigns.
- Standardized analytics implementation, agile methodologies, and A/B testing techniques.
- Researched and reported gaps in technology and developed recommendations for business development.
Senior Digital Marketing Specialist
ChildFund International
Richmond, VA
02.2013 - 04.2014
- Raised 750K in new donations introducing three new digital products by pioneering an all-new business unit.
- Develop and document processes and best practices for developers, designers, and product development.
- Authored reports and advised leadership identifying opportunities for enhancing product offerings based on consumer trends, user analysis, and insights from user data.
Web Developer
Capital One
Richmond, VA
12.2010 - 02.2013
- Led 12 web developers, responsible for migrating 17 lines of business and over 3,000 web pages over six months.
- Created product microsites and landing pages focused on acquisitions.
- Served as technical lead in project planning, identifying scope, risk, deliverables, and timelines, and communicated updates on progress.
Education
Master of Product Innovation And Design -
Virginia Commonwealth University
Richmond, VA12.2020
Bachelor of Science - Mass Communications
Virginia Commonwealth University
Richmond, VA12.2009
Skills
- Qualitative / Quantitative Analysis
- A/B/MVT Testing
- Business Analysis
- Journey Mapping
- Product Roadmapping
- Web Analytics
- User Flow Analysis
- User Interviewing
- Research and Trend Analysis
- Market Strategy
- UX / UI
- Prototyping
- Agile Development
Software / Office
- Optimizely
- Miro
- Jira
- Trello
- Visio
- Figma
- Adobe XD
- Sketch
- Adobe Creative Suite
- Microsoft Office Suite
- Google Office Suite
Technical
- HTML5
- CSS3
- Javascript
- JSON
- React
- SQL
- Google Tag Manager
- Google Analytics
- Data Modelling
Certification
- Certified Scrum Master (CSM)
- Certified Scrum Product Owner (CSPO)
- IDEO Design Thinking
- ExperienceInnovation Apply
- Google Analytics
Timeline
Technical Product Owner (API)
Capital One
04.2021 - Current
Email Designer
Capital One
09.2019 - 05.2020
Senior Analytics Specialist
Blast Analytics & Marketing
02.2018 - 08.2018
Senior Business Analyst
TransAmerica
05.2017 - 02.2018
Senior Business Intelligence Analyst
Digital First Media
03.2015 - 08.2016
Digital Marketing Specialist
BellCo Credit Union
09.2014 - 03.2015
Senior Digital Marketing Specialist
ChildFund International
02.2013 - 04.2014
Web Developer
Capital One
12.2010 - 02.2013
Master of Product Innovation And Design -
Virginia Commonwealth University
Bachelor of Science - Mass Communications
Virginia Commonwealth University