Adam Kline
Austin,TX
Summary
Innovative Marketing Strategist with over 10 years of experience in media, digital marketing, audience research, and brand development. Expertise in crafting engaging campaigns and leveraging data-driven strategies to enhance audience connection and drive business growth. A comprehensive background in content creation, marketing strategy, and production provides a unique perspective that bridges creative and business objectives.
Overview
13
13
years of professional experience
Work History
Owner & CEO
Legacy Rips
Austin , TX
01.2024 - Current
- Built and scaled Legacy Rips, an independent trading card and collectibles business, growing an online presence and expanding a loyal customer and collector base through strategic buying, selling, networking, and digital marketing.
- Generated year-over-year revenue growth by capitalizing on market trends, collector demand, product releases, and emerging opportunities in the collectibles space.
- Developed and managed a diversified portfolio of trading cards and collectibles, identifying undervalued assets, negotiating acquisitions, and executing sales to maximize margins and enhance portfolio value.
- Established a strong network of collectors, dealers, and industry contacts while completing successful transactions, leveraging market research and negotiation to achieve profitable outcomes.
Content Marketing Strategist
Self
Austin, TX
01.2024 - Current
- Developed and executed tailored content strategies across TikTok, YouTube, and Instagram to grow brand visibility and engagement for small and mid-sized businesses.
- Consulted with business owners to clarify brand voice and goals, translating them into storytelling and social campaigns that attracted new customers.
- Monitored performance analytics to optimize content strategy, enhancing reach, engagement, and conversion rates.
- Designed visually compelling, trend-driven content that increased followers, views, and customer inquiries.
Research Director
Nexstar Media Group, Inc
Dayton, OH
09.2015 - 12.2025
- Led research, programming, and full-funnel promotional strategy for NBC and CW affiliate, collaborating closely with the sales team.
- Increased broadcast and digital spend for 3 consecutive years; Executed by leveraging key target audience segments to optimize clients' budgets and by developing research-driven presentations to secure new local business.
- Designed and delivered multi-platform pitches for both NFL & Olympic campaigns resulting in Top Ten station ranking in national media spend.
- Managed all syndicated programming contracts for both NBC and CW affiliates; utilized consumer analytics to strategically select shows and increase viewership +15% YOY.
- Analyzed and identified new opportunities to drive business forward via trend and competitive research.
- Developed seasonal viewership strategies that supported local and national businesses in achieving sales growth.
- Enhanced operational efficiency to capture competitor viewership and increase market share through targeted station-specific promotions.
- Managed rich media digital campaigns (websites/apps) from creation to result reporting, ensuring alignment with client goals.
- Communicated essential information to Nexstar leadership via daily emails, weekly meetings, quarterly presentations, and annual reviews.
Producer
Frye Trap Media Inc
08.2015 - 08.2015
- Set up a four-camera shoot with two prompter monitors, ensuring seamless production flow.
- Manned two cameras during live interviews, capturing dynamic content for audience engagement.
- Designed and assembled a 'newsroom' set to enhance storytelling content for a Medscape/WebMD informational video.
Production Assistant
Authentic Entertainment
Lebanon, OH
04.2014 - 08.2015
- Configured camera setups for optimal multi-angle coverage to support storytelling.
- Directed talent on storyline, product placement, and appearance to ensure cohesive presentation.
- Managed lighting equipment and operated boom during interviews to enhance visual quality.
Producer
Lin Media - WDTN
Dayton, OH
11.2013 - 03.2014
- Producer and Editor shooting and creating content for a live broadcast lifestyle show 'Living Dayton'.
- Produced 2-3 minute segments highlighting local businesses and events.
- Operated multiple cameras during live broadcasts to deliver seamless viewer experiences.
Production Assistant
CBS Television Studios
Burbank, CA
06.2013 - 10.2013
- Collaborated with producers and creative teams to develop story lines that engaged a national audience for reality hit TV show 'Big Brother.'
- Edited narrative content to support the show’s creative direction and enhance audience engagement.
- Partnered with art directors to design and build immersive sets and props, enhancing on-screen storytelling.
- Operated as Second Assistant Camera during live eviction episodes, ensuring visual consistency and capturing key moments.
Post-Production Assistant
Warner Bros. Entertainment
Venice, CA
03.2013 - 06.2013
- Assistant editor (Avid Media) during sweeps cutting :15 second promos for new shows shown during up-fronts.
- Edited narrative content, enhancing show's creative direction and audience engagement.
- Collaborated with producers and creative teams to shape compelling storylines that connected with a national audience.
- Cataloged video archives for efficient editing access and provided time codes for video clips used in commercials and promotional spots for upcoming CW shows.
Education
Bachelor of Arts - Communications, Electronic Media
University of Dayton
Dayton, OH05-2012
Skills
- Marketing strategy
- Digital content creation
- Content planning
- Campaign development
- Social media management
- Audience insights
- Consumer insights
- Performance metrics
- Google Analytics
- Data strategy
- Project management
- Video editing
- Visual content creation
- Adobe Premiere Pro
- Final Cut Pro
- Avid Media Composer
- Hootsuite management
- Meta Business Suite proficiency
- Canva design tools
- Brand narrative
- Software expertise
Awards
Non-Linear Editing, PromaxBDA
Timeline
Owner & CEO
Legacy Rips
01.2024 - Current
Content Marketing Strategist
Self
01.2024 - Current
Research Director
Nexstar Media Group, Inc
09.2015 - 12.2025
Producer
Frye Trap Media Inc
08.2015 - 08.2015
Production Assistant
Authentic Entertainment
04.2014 - 08.2015
Producer
Lin Media - WDTN
11.2013 - 03.2014
Production Assistant
CBS Television Studios
06.2013 - 10.2013
Post-Production Assistant
Warner Bros. Entertainment
03.2013 - 06.2013
Bachelor of Arts - Communications, Electronic Media
University of Dayton