Nicole Henry
Albuquerque,United States
Summary
Focused and experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
11
11
years of professional experience
Work History
Owner/CEO
All Tails Pet Sitting, LLC.
07.2020 - Current
- Founded and managed a pet sitting business, growing revenue to $36,000 in first year.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Single-handedly grew my pet sitting business using social media.
- Created and managed all social media including creating ads in Facebook Ads Manager, Twitter Ads and Instagram Ads.
Bartender/Server
Canteen Brewhouse
06.2022 - 01.2024
- Contributed to a positive work environment through effective teamwork and communication with colleagues.
- Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
- Enhanced overall guest experience by promptly addressing concerns and resolving issues professionally.
- Supported special events through attentive service, adapting quickly to varying needs of guests or clients.
- Educated customers on drink options, making personalized recommendations based on preferences or dietary restrictions.
- Served high customer volumes during special events, nights, and weekends.
Marketing Specialist
Servpro
04.2016 - 06.2020
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Built strategic alliances with professionals from other industries related to restoration and clean-up.
- Oversaw promotional marketing, public relations, and brand/messaging strategy for ServPro.
- Planed, organized, coordinated and executing trade show participation, happy hour events, golf tournaments/sponsorships, and conferences.
Talent Management Coordinator
Western Union
04.2015 - 03.2016
- Created promotions to market all employee trainings within the organization which includes: creating signage, flyers, contests, and email communications.
- Developed comprehensive training programs for leadership development, resulting in improved managerial skills across the organization.
- Created and lead a successful new hire orientation program for new hires.
- Organized and lead "lunch and learns" which involved booking guest speakers.
Product Marketing Manager
Western Union
09.2013 - 03.2015
- Provided a detailed analysis of the state of the business, new enhancements and product features.
- Responsible for understanding the customer experience and the product and ways we can improve both.
- Improved lead conversion rates by conducting A/B tests on email campaigns, social media and landing pages.
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
Education
Bachelor of Science - Business Marketing
Regis University
Denver, COMBA - Masters In Digital Marketing
Colorado State Global University
Denver, CO05.2026
Associate of Arts - Digital Marketing
University of Denver
Denver, CO12.2022
Skills
- KPI Management
- Project Management
- SEO
- Marketing Strategy
- Digital Marketing
- Copy Writing
- Analytics & Insights
- Creative Thinking
- Leadership Abilities
- Pivot Tables
- Ad Creation
Timeline
Bartender/Server
Canteen Brewhouse
06.2022 - 01.2024
Owner/CEO
All Tails Pet Sitting, LLC.
07.2020 - Current
Marketing Specialist
Servpro
04.2016 - 06.2020
Talent Management Coordinator
Western Union
04.2015 - 03.2016
Product Marketing Manager
Western Union
09.2013 - 03.2015
Bachelor of Science - Business Marketing
Regis University
MBA - Masters In Digital Marketing
Colorado State Global University
Associate of Arts - Digital Marketing
University of Denver
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