ADAM L. PETERSON
Chandler,Arizona
Summary
Results-driven sales leader with over a decade of success in sales, business development, and upper management for leading organizations. Proven track record as an account executive and sales manager, consistently exceeding targets and expanding market share. Skilled in formulating and executing strategic sales initiatives, with a keen eye for identifying market opportunities. Adept at building and leading high-performing teams, fostering a culture of collaboration, inclusion, and respect. Committed to delivering exceptional customer experiences through exceptional communication skills and a results-oriented mindset. Known for relentless pursuit of excellence.
Overview
2023
2023
years of professional experience
1
1
Certification
Work History
Sales Training Manager
Yelp.com
San Francisco, California
3 2023 - 6 2024
- Sold B2B advertising solutions over 6-month period, consistently exceeding sales targets by achieving and maintaining over 100% of sales quota each month
- Culminating in over $100k in gross revenue sold over tenor with monthly high of $33k
- Demonstrated proficient in cold calling, recruiting and selling to both new and existing advertisers, showcasing strong communication and persuasion skills
- As Sales Training Manager (STM), trained and managed new where sales representatives in 8-week cycles, ensuring their successful onboarding and integration into sales team
- Maintained an average of 80 dials per day representative, driving high levels of activity and engagement across the team
- Achieve a target of 20 pitches per representative each month, fostering a culture of productivity and performance
- Consistently exceeded 200% of the monthly sales quota, demonstrating exception leadership and training effectiveness
- Conducted comprehensive training for new representatives on various sales systems including Salesforce, Twilio, LIABO, and Yesware, ensuring they were full equipped to succeed
- Led all sales training initiatives through live call coaching, weekly one-on-one sessions, and pitch reviews, providing ongoing support and development for the sales team
- Stayed current on industry trends and best practices to continually enhance the quality of sales training offerings.
- Recognized and rewarded top-performing employees for their outstanding achievements in training programs, fostering motivation and driving further success.
Marketing Solutions Sales Manager
Care.com
Denver, CO
11.2021 - 12.2022
- Directed collaborative efforts with the sales team to establish ambitious goals, foster professional development, and enhance sales skills, resulting in a 1,500- childcare center increase in the client base
- Conducted comprehensive analyses of new and existing accounts to maximize sales volume and profitability
- Built a high-performing 12-member sales team by implementing results-driven processes and leveraging conflict resolution, critical thinking, adaptability, and behavior modeling
- Elevated customer retention by 12% through strategic coaching and enhancing team communication
- Exceeded all sales targets by 21% through proactive training initiatives, promoting team inclusivity, and fostering authentic connections among team members
- Partnered with senior management and executives to set and project sales goals and targets, develop and implement new company policies and procedures, identify new sales opportunities, and execute strategic improvements
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Sr. Advisor/Sales Manager
Native Rank, Inc.
Denver, Colorado
10.2016 - 11.2020
- Enhanced sales by 36.6% by implementing a division-wide shift towards a customer-centric approach
- Consistently ranked in the top 1% of account managers, achieving a milestone of $10 million in annual billing and $2 million in annual contract revenue
- Spearheaded the establishment and growth of a $6 million vertical in business-to-business professional sales
- Adjusted sales strategies and team scripts to align with evolving customer preferences and needs through client consultations, surveys, and market research
- Conducted audits of operational records and reports to forecast sales and evaluate profitability
- Leveraged strong interpersonal communication skills for consulting, customer outreach, and client management
- Directed and managed the hiring, training, labor relations, and performance evaluations of the marketing salesforce
- Evaluated potential product development opportunities through analysis of budgets expenditures, R&D appropriations, and ROI and profit-loss projections
- Mentored junior advisors, fostering professional development and enhancing overall team performance.
- Facilitated new client onboarding process and investment account setup.
Managing Partner
Seamus LLC (Seamus Healthcare Advisors)
Denver, CO
02.2012 - 01.2016
- Generated and managed over $5 million in annual premiums through entrepreneurial initiatives
- Directed financial and budget activities to optimize operations, maximize investments, and enhance efficiency
- Conducted comprehensive operations management analyses to identify cost reduction, program improvement, and policy change opportunities
- Served as the primary liaison for contract negotiations and compliance with business and government entities, ensuring modifications to maintain program profitability
- Led the development of a custom in-house CRM and lead distribution platform
- Recruited, hired, and trained primary supplemental staff, emphasized positive company culture, quality control, team engagement, staff retention, growth expansion, and profitability
- Spearheaded successful client engagements resulting in repeat business and positive referrals from satisfied clients.
- Oversaw financial management of the firm, including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.
- Conducted regular performance reviews for staff members to ensure alignment with company goals and foster professional development.
Education
Business Management, Sales, and Marketing
MESA COMMUNITY COLLEGE
Mesa, AZSkills
Sales strategy development
Sales process optimization
Management support
Sales pipeline management
Sales coaching
Teamwork and collaboration
Customer service
Problem-solving
Sales funnel management
Certification
Insurance Licenses, Health, Life, P&C (Property & Casualty), Licensed in 48 states
Additionalinformation - Technicalproficiencies
- SalesForce
- Microsoft Office (Word, Excel, PowerPoint)
- Twilio
- LIABO
- Yesware
Timeline
Marketing Solutions Sales Manager
Care.com
11.2021 - 12.2022
Sr. Advisor/Sales Manager
Native Rank, Inc.
10.2016 - 11.2020
Managing Partner
Seamus LLC (Seamus Healthcare Advisors)
02.2012 - 01.2016
Sales Training Manager
Yelp.com
3 2023 - 6 2024
Business Management, Sales, and Marketing
MESA COMMUNITY COLLEGE