Adam Sharrard
Fishers,Indiana
Summary
Paid media and ABM leader with 13+ years of experience driving full-funnel demand strategy across enterprise B2B organizations. Proven track record of aligning media investment to pipeline and revenue, scaling account-based programs, and orchestrating cross-channel strategies across global teams. Experienced in managing 8-figure budgets and delivering measurable impact, including 2x pipeline growth and 600% increases in opportunity engagement.
Overview
8
8
years of professional experience
Work History
Sr. Manager, Paid Media Americas
Genesys
03.2018 - Current
- Lead paid media and ABM strategy across North America and Latin America, aligning investment to high-value accounts and buying groups to drive pipeline and bookings
- Own an 8-figure media budget, with full accountability for performance across brand awareness, demand generation, and revenue impact
- Architect and scale a full-funnel demand orchestration strategy, ensuring each channel contributes to pipeline creation, opportunity acceleration, and conversion
- Build and operationalize audience-first, account-based media strategies, prioritizing in-market accounts and increasing engagement across target segments
- Partner cross-functionally with Sales, BDR, Field Marketing, and Analytics to align go-to-market execution and eliminate silos across teams
- Establish measurement frameworks connecting paid media performance to pipeline, opportunity progression, and revenue outcomes
- Lead, mentor, and develop a team of paid media specialists, driving accountability to business impact and continuous performance improvement
- Led enterprise-wide adoption and execution of 6sense, integrating ABM into the broader demand strategy; selected to Customer Advisory Board
- Influence global paid media strategy and act as a consultant on demand orchestration best practices beyond regional scope
- Delivered 600% increase in open opportunity rates and 2x growth in attributed pipeline at flat budget, significantly improving efficiency and ROI
Education
Bachelor of Science - Marketing
Indiana Wesleyan University
Marion, Indiana2013
Timeline
Sr. Manager, Paid Media Americas
Genesys
03.2018 - Current
Bachelor of Science - Marketing
Indiana Wesleyan University