Adam Smith
Frisco,Texas
Summary
Business strategist, former collegiate athlete, and technology entrepreneur with extensive experience in marketing, partnership development, and digital transformation. Successfully founded and scaled a technology business that was later acquired, and most recently led business and marketing strategies in a consulting merger. Expertise in brand development, sponsorships, and compliance-related best practices, working closely with organizations to build revenue-generating opportunities while ensuring adherence to business and regulatory frameworks. Passionate about helping student-athletes enhance their personal brands, build strong partnerships, and leverage emerging opportunities responsibly.
Overview
18
18
years of professional experience
3
3
Certifications
Work History
Former Collegiate Athlete
Embry Riddle Aeronautical University
- Firsthand experience in athlete career development, branding, and strategic financial planning
- Strong understanding of the challenges athletes face in professional development and sponsorship opportunities
Founder
Adam Smith Media
01.2017 - Current
- Developed AI-driven business solutions, leading to $10M+ in operational cost savings for clients
- Led business growth, brand strategy, and sponsorship development consulting for various industries
- Implemented data-driven decision-making frameworks for optimizing digital marketing, content distribution, and brand engagement
Project Director (Consultant Contractor)
Today Foundation + Istation + Amira Learning
01.2018 - 12.2024
- Managed and optimized business and marketing strategies that expanded product adoption among 50+ partners
- Collaborated with finance and legal teams to develop strategic revenue models that led to the successful launch of three products, generating over $5M in first-year revenue
- Led process optimization efforts, leveraging data analytics and technology to improve efficiency by 20% and product quality by 35%
Founder & CEO
TeacherTube.com
01.2007 - 12.2017
- Company Overview: Acquired by Salem Media
- Founded and scaled an education-technology platform to over 3.5M active users, leading to a successful business acquisition
- Developed brand partnerships, sponsorship deals, and advertising strategies, significantly increasing revenue streams
- Pioneered data-driven marketing initiatives, increasing audience engagement and user retention by 30%
- Acquired by Salem Media
Education
Bachelor of Science - Aerospace Studies
Student-Athlete: Baseball Scholarship
Skills
- Sponsorship Development & Business Partnerships
- Branding
- Digital Marketing
- Content Strategy
- NCAA & Compliance-Related Best Practices
- Business Development
- Revenue Growth
- Data-Driven Strategy
- Market Expansion
- Stakeholder Relations
- University Relations
- Process Optimization
- AI Solutions
Certification
- Google Data Analytics Certification
- Google AI for Everyone Certificate
- Google Cloud AI & Machine Learning Certificate
- Introduction to Responsible AI - Google
- Introduction to Large Language Models - Google
- Introduction to Generative AI - Google
Timeline
Project Director (Consultant Contractor) - Today Foundation + Istation + Amira Learning
01.2018 - 12.2024
Founder - Adam Smith Media
01.2017 - Current
Founder & CEO - TeacherTube.com
01.2007 - 12.2017
Former Collegiate Athlete - Embry Riddle Aeronautical University
Embry-Riddle Aeronautical University - Bachelor of Science, Aerospace Studies
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