ADAM T. WOUDSTRA
Tewksbury,MA
Summary
Results-driven Senior Account Executive with over 10 years of experience in selling SaaS and enterprise solutions. Expertise in managing complex sales cycles and building strong relationships with public safety and government agencies. Skilled in delivering impactful virtual demos and leveraging Salesforce for accurate forecasting. Committed to consultative selling and territory planning to close critical solutions.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Business Development Executive
ADTRAV Travel Management
04.2024 - 11.2025
- Managed end-to-end sales cycle, driving revenue growth and market penetration.
- Delivered customized virtual demos to agency leaders, improving close rates.
- Led RFPs and negotiations, reducing sales-cycle length and securing contracts.
- Optimized Salesforce forecasting for increased executive visibility.
- Developed business pipelines, driving consistent revenue growth.
Manager, Business Development
CTM | Corporate Travel Management
10.2022 - 03.2024
- Developed new business pipelines within mid-market and public-sector accounts by orchestrating 3–6 month sales cycles, contributing $3.2M+ in qualified pipeline and driving consistent double-digit YoY revenue growth.
- Presented 100+ high-impact remote demos annually using modern collaboration tools, elevating prospect engagement by 35% and improving qualification-to-close ratios across key verticals.
- Built strategic executive relationships across multi-stakeholder committees, generating cross-department expansion opportunities valued at $450K+ and accelerating decision alignment.
- Partnered with SDR, marketing, and operations to refine lead scoring and cadences, increasing SQL quality by 42% and shortening the handoff-to-meeting timeline by 18%.
Senior Business Development Associate
CAMMS
10.2021 - 10.2022
- Prospected public-sector and enterprise SaaS opportunities via multichannel outreach, creating 35–50 qualified meetings per month and fueling a $1.8M+ pipeline for the AE team.
- Conducted tailored SaaS product walkthroughs and discovery sessions, supporting 120% quota attainment and increasing early-stage conversion rates by 25%.
- Assisted AEs with complex procurement cycles by gathering requirements and preparing demo assets, reducing early-stage cycle times by 15% and improving compliance positioning.
- Collaborated with marketing on persona-driven campaigns, boosting inbound engagement by 33% and improving lead-to-meeting conversion efficiency.
Senior Business Development Representative
Precisely
Burlington, MA
11.2017 - 10.2021
- Generated multi-million-dollar SaaS pipeline by executing targeted outbound programs, producing $1.2M –$1.9M in quarterly revenue influence and hitting 200 –353% attainment across multiple quarters.
- Qualified enterprise accounts across government, finance, and technology sectors, expanding market penetration and contributing to a sustained 30% YoY increase in enterprise opportunities.
- Created pipeline through trade shows and in-person events, driving brand visibility and generating 20 –30 new qualified opportunities per quarter.
- Nurtured relationships across complex organizations, unlocking multi-solution expansions worth $500K+ and reducing mid-funnel stagnation by 27%.
Account Manager & Applications Sales Rep
Oracle
Burlington, MA
08.2013 - 10.2017
- Managed ERP, HCM, CRM, and cloud portfolios for enterprise and mid-market clients, exceeding annual revenue targets by 110–140% and consistently generating $3M –$5M in annual pipeline.
- Facilitated 150+ remote and in-person demos for senior executive teams, improving solution alignment and lifting advancement rates by 32%.
- Forecasted pipeline across multiple sales cycles using Salesforce, achieving 95% forecast accuracy and supporting predictable quarterly revenue.
- Trained new hires on sales methodologies, systems, and product knowledge, improving onboarding efficiency by 40% and accelerating early-stage productivity.
Recruiter / Placement Counselor
Core Medical Group
Salem, NH
09.2014 - 05.2015
- Recruited healthcare professionals nationwide, raising fill rates by 25% and reducing time-to-hire across key hospital systems.
- Managed full placement workflows end-to-end, increasing candidate retention by 20% and improving client satisfaction scores.
- Built relationships with medical facilities, generating new accounts and contributing over $500K in placement revenue.
- Coordinated onboarding and compliance processes, reducing credentialing delays by 18% and improving placement speed and quality.
Education
Bachelor of Arts - Psychology & Sociology
Oakland University
Rochester, MISkills
- Remote Selling
- Executive Engagement
- Complex Sales Cycles
- Consultative Selling
- Salesforce CRM
Certification
- Sandler Sales Certification, 01/01/16, Ignite Sales Foundation
- Costigan Sales Certification, 01/01/14
Timeline
Business Development Executive
ADTRAV Travel Management
04.2024 - 11.2025
Manager, Business Development
CTM | Corporate Travel Management
10.2022 - 03.2024
Senior Business Development Associate
CAMMS
10.2021 - 10.2022
Senior Business Development Representative
Precisely
11.2017 - 10.2021
Recruiter / Placement Counselor
Core Medical Group
09.2014 - 05.2015
Account Manager & Applications Sales Rep
Oracle
08.2013 - 10.2017
Bachelor of Arts - Psychology & Sociology
Oakland University