Cross-functional operations leader managing compliance, production planning, packaging logistics, and inventory management with accuracy and accountability. Implemented EOS scorecards, L10 rhythms, and standardized workflows to strengthen reporting discipline. Reduced operational risk to support cleaner audits and maintain production aligned with customer and regulatory requirements.
Work History
VP of Distillery Operations
4 Years 8 Months
Lockwood Distilling Company | Richardson, TX | 02.2022 - Current
Lead day-to-day distillery operations across production planning, packaging, logistics, inventory management, compliance, ERP data integrity, and cross-functional execution.
Administered federal and Texas compliance systems, including TTB production, storage, and processing records, excise tax workflows, TABC monthly reporting, license and permit support, and audit preparation.
Coordinated co-pack and contract production workflows, aligning customer requirements with production capacity and compliance obligations to enhance finished goods accuracy.
Developed SOPs and training programs for gauging, proofing, bottle fill QC, physical inventories, tax and reporting deadlines, and alternating proprietorship operations to ensure compliance and operational consistency.
Introduced EOS-style operating rhythms, L10 meetings, scorecards, SMART goals, and department accountability tools for production and compliance teams.
Acted as internal legal, risk, and compliance partner, collaborating with outside counsel and regulators on permits, contracts, and reporting to manage operational risk.
Marketing Manager - Email Automation
1 Year
VARI | Coppell, Texas | 08.2017 - 08.2018
Designed automated email journeys for onboarding, retention, and reengagement programs.
Developed lifecycle email automation for new customers, abandoned carts, and related trigger events.
Managed CRM platforms for campaign setup and deployment, ensuring effective testing across marketing initiatives.
Conducted A/B testing on subject lines, copy, layouts, and calls-to-action to enhance overall engagement.
Utilized Google Analytics and reporting tools to assess and improve campaign performance metrics.
Partnered with cross-functional teams to align strategic marketing activities.
Marketing Manager
2 Years
Think Finance, Inc. | 01.2015 - 01.2017
Directed customer marketing efforts across email, affiliate, social, and direct mail channels.
Converted performance insights into creative, targeting, landing page, and process improvements that strengthened campaign results.
Led migration to Salesforce Marketing Cloud Enterprise 2.0 and developed abandoned-application journey builder program that increased conversions 18%.
Partnered with agencies and finance teams on creative briefs to align marketing strategy and deliver cohesive messaging.
Email Analyst / Deployment Manager
2 Years
Meredith Xcelerated Marketing | 01.2013 - 01.2015
Managed deployment, segmentation, dynamic content, A/B testing, and QA for high-volume campaigns, including 200+ campaigns and 250MM+ emails annually.
Provided insights into the effectiveness of email campaigns through detailed reports.
Identified areas for improvement in existing email campaigns and proposed solutions accordingly.
Examined audience segments to identify targeting strategies
Documented processes related to email marketing activities including campaign set up, scheduling, testing, deployment.
Production Director
1 Year 7 Months
Lockwood Distilling Company | Richardson, TX | 07.2020 - 02.2022
Directed production schedules across distilled spirits and winery operations to keep work aligned with demand and capacity.
Coordinated cross-functional workflows with blending, packaging, and warehouse teams to ensure seamless production flow.
Ensured compliance for production records, inventory movement, and regulatory filings to maintain operational integrity.
Reviewed production quality and monitored operational changes impacting established schedules.
Developed supplier relationships to support continuity across supply chain operations.
Oversaw inventory counts, label checks, and material transfers to maintain control of materials.
Managed shipping and receiving workflows for distribution operations to support timely product movement.
Education
- Global Aviation - Aviation Administration
Utah Valley University | Provo, UT
- Aviation Technology - Professional Pilot
Dallas County Community College | Dallas, TX
Skills
Regulatory compliance
SOP development
Operations leadership
Contract manufacturing
Production systems
Inventory control
ERP/CRM implementation
Risk coordination
Project management
EOS scorecards
Reporting skills
Business development
Product development
Certification
Certified Lean Six Sigma Green Belt - Southern Methodist University (SMU) - Dallas, TX - 2023
Certificate in Web Design - Southern Methodist University (SMU) - Dallas, TX - 2016
Operations Manager/Private Wealth Mgt Operations/National Wire Administration Team/VP at Wells Fargo Bank, NAOperations Manager/Private Wealth Mgt Operations/National Wire Administration Team/VP at Wells Fargo Bank, NA