ADRIAN CROSS
Bellaire
Summary
Senior operations executive with 30+ years of experience leading multi-unit, franchise, boutique, and nightlife concepts through turnarounds, rebrands, and scalable growth. Known for stepping into underperforming environments, aligning leadership, installing discipline, and moving teams from vision to execution. Trusted advisor to owners, investors, and executive teams nationwide.
Overview
28
28
years of professional experience
Work History
Executive Operations & Brand Turnaround Lead
Doves Restaurant
Houston
12.2025 - Current
- Stabilized and repositioned a failing boutique dining concept through operational reset, leadership development, SOP implementation, and service execution.
- Result: High guest ratings and rapid emergence as a cross-cultural downtown destination.
Executive Operations Partner / Consultant
T&S; Food Services II, LLC & MyCRO Management
South Carolina
05.2023 - Current
- Support large-scale franchise groups including Starbucks and Denny's, focusing on leadership execution, operational efficiency, cleanliness standards, and scalable systems.
Partner / Director of Operations
Williams Smokehouse BBQ & Blues
Sugar Land
01.2022 - Current
- Equity partner leading concept-to-creation execution, staffing, training systems, brand strategy, and operational performance.
Founder | Executive Operations Consultant | Fractional COO
MyCRO Management
Houston
01.1998 - Current
- Provide executive-level leadership, turnarounds, and operational architecture for founder-led and multi-unit organizations.
Executive Operations & Brand Transformation Consultant
ALife Hospitality Group
Houston
05.2025 - 12.2025
- Led turnaround and rebrand of underperforming nightlife concept FRNDZ.
- Result: Repositioned into one of Houston's hottest destination venues.
Director of Operations
Catfish Station / Cajun Street
Harris County
01.2015 - 01.2024
- Oversaw 14 locations, leading brand development, acquisitions, operational standardization, and sales growth initiatives.
Director of Operations - Corporate & Franchise
Fajita Pete's
01.2017 - 01.2023
- Supported franchise expansion from 10 to 40+ locations, building onboarding systems, SOPs, and daily operational support.
Education
Mortgage Broker License -
Champions School of Real Estate
Securities Licenses (Series 7 & 62) -
Kaplan School of Business
Skills
- Turnarounds & Rebrands
- Multi-Unit & Franchise Operations
- Executive Team Alignment
- SOP & Systems Architecture
- Brand Positioning
- Revenue Optimization
- Culture Reset
- Leadership Development
- Fractional COO / Partner Leadership
Leadership And Community
- Chief Operations Officer, Crime Victim Survivor Foundation
- Ministry Leader, MOB (Men of Bellfort)
Education And Licensing
- Mortgage Broker License, Champions School of Real Estate
- Securities Licenses (Series 7 & 62), Kaplan School of Business
Core Executive Strengths
- Turnarounds & Rebrands
- Multi-Unit & Franchise Operations
- Executive Team Alignment
- SOP & Systems Architecture
- Brand Positioning
- Revenue Optimization
- Culture Reset
- Leadership Development
- Fractional COO / Partner Leadership
Timeline
Executive Operations & Brand Turnaround Lead
Doves Restaurant
12.2025 - Current
Executive Operations & Brand Transformation Consultant
ALife Hospitality Group
05.2025 - 12.2025
Executive Operations Partner / Consultant
T&S; Food Services II, LLC & MyCRO Management
05.2023 - Current
Partner / Director of Operations
Williams Smokehouse BBQ & Blues
01.2022 - Current
Director of Operations - Corporate & Franchise
Fajita Pete's
01.2017 - 01.2023
Director of Operations
Catfish Station / Cajun Street
01.2015 - 01.2024
Founder | Executive Operations Consultant | Fractional COO
MyCRO Management
01.1998 - Current
Mortgage Broker License -
Champions School of Real Estate
Securities Licenses (Series 7 & 62) -
Kaplan School of Business