Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Adrian Gutierrez

Whittier,CA

Summary


Results-driven marketing professional with substantial experience in trade marketing, adept at driving brand growth and market share. Strong focus on collaborative team efforts and flexible to adapt to dynamic market needs. Expertise in campaign development, market analysis, and cross-functional team leadership. Dependable for achieving strategic marketing goals and fostering productive relationships.

Overview

21
21
years of professional experience

Work History

Trade Marketing Manager

Anheuser-Busch Sales of Central LA
10.2020 - 05.2025


  • Led the On Premise channel strategy to ensure developed plans were executed to Playbook standards
  • Collaborated with all Local Sports Professional teams to ensure contractual deliverables were met
  • Owned local Sales and Marketing budgets for event sponsorship negotiations and trade spend
  • Owned brand activation agency budget to assure execution of KPIs in both On/Off segments
  • Developed opportunities of local sales and marketing programs to achieve retail needs and maximize sell-through.
  • Managed and motivated team of trade marketing coordinators
  • Fostered a culture of continuous improvement within the team through regular feedback loops and performance evaluations.
  • Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
  • Reviewed sales forecasts to anticipate inventory needs accurately, avoiding out of stock or excess inventory costs.
  • Delivered impactful presentations to secure buy-in from key stakeholders on proposed trade marketing initiatives.
  • Streamlined internal processes by implementing standardized reporting templates and tracking tools to improve efficiency with marketing assets and materials

Operations Supervisor

Triangle Distributing
05.2014 - 10.2020
  • Managed daily operations with frontline teams for optimal performance, ensuring smooth workflows and timely completion of tasks.
  • Maintained open lines of communication with upper management to provide regular updates on operational progress and challenges faced by the team.
  • Trained new employees on company policies, procedures, and best practices in distribution operations, ensuring seamless integration into the workforce.
  • Built and maintained relationships with key suppliers and customers to support seamless operations.

On Premise Sales Manager

Ace Beverage Co
06.2004 - 05.2014
  • Championed innovative solutions to address client challenges, positioning the company as a trusted partner and driving long-term customer loyalty.
  • Managed a high-performing sales team, providing coaching and guidance to improve overall performance and achieve targets.
  • Exceeded monthly sales quotas consistently through proactive prospecting, securing new business opportunities within targeted segments.
  • Increased sales revenue by cultivating strong relationships with key accounts and implementing strategic sales initiatives.


Education

High School Diploma -

Cerritos College
Norwalk, CA

Skills

  • Targeted marketing planning
  • Cross-functional teamwork
  • Effective problem resolution
  • Trustworthy execution
  • Strategic team guidance
  • Cultivating strong partnerships

Languages

Spanish
Native or Bilingual

Timeline

Trade Marketing Manager

Anheuser-Busch Sales of Central LA
10.2020 - 05.2025

Operations Supervisor

Triangle Distributing
05.2014 - 10.2020

On Premise Sales Manager

Ace Beverage Co
06.2004 - 05.2014

High School Diploma -

Cerritos College

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Adrian Gutierrez