ADRIANA BOND
The Atheneum Suite Hotel
Ann Arbor,MI
14
years of professional experience
Hospitality Sales Professional with 12+ years of progressive experience driving revenue and market share across luxury and upscale hotels through strategic group, corporate, catering, and social sales. Proven track record of developing high-value business, negotiating complex contracts, expanding key accounts, and cultivating long-term client partnerships that drive repeat and incremental revenue. Experienced in managing the full sales cycle—from prospecting and lead generation through contracting, forecasting, and successful event execution—while partnering closely with operations and cross-functional teams to deliver exceptional guest experiences. Recognized for consultative selling, strategic account development, and consistently exceeding revenue objectives in competitive hospitality markets.
Work History
Director of Sales
3 Years 1 Month- Drove a 216% increase in group revenue, growing annual production from $760K in 2023 to $2.4M in 2024, $2.6M in 2025, and pacing at $2.8M–$3.0M in 2026—nearly 4x the group revenue base since assuming leadership.
- Drive hotel sales strategy across group, negotiated, corporate, social, citywide, SMERF, sports, and government segments, with accountability for new business development, revenue growth, and market share.
- Negotiate group contracts, guest room rates, meeting space, and hotel services while strategically positioning ADR, occupancy, and overall hotel profitability.
- Partner with the General Manager and Revenue Manager on pricing strategy, demand forecasting, competitive analysis, and revenue optimization; analyze market trends to identify incremental opportunities.
- Lead, coach, and develop the sales team while strengthening relationships with corporate clients, city officials, community organizations, and the local Convention Bureau.
Senior Sales Manager
1 Year 3 Months- Exceeded the $1.5M annual sales goal by generating $1.94M in revenue within three quarters, achieving 129% of target and delivering $440K above goal.
- Led strategic sales and revenue initiatives across group and corporate markets, negotiating room rates, meeting space, and hotel services to maximize revenue contribution and achieve sales objectives.
- Expanded market share and new business through targeted prospecting, networking, site inspections, competitive analysis, and proactive pursuit of new and repeat business.
- Directed and developed a high-performing sales team through weekly sales meetings, one-on-ones, activity tracking, performance coaching, and accountability to sales metrics.
- Strengthened revenue strategy and account performance by identifying emerging markets, monitoring competitive activity, and partnering with Revenue Management and hotel leadership on proactive sales strategies.
Corporate Group Sales Manager
9 Months- Consistently achieved and exceeded quarterly and year-end sales goals, delivering 115% of target through strategic prospecting, proactive account development, pipeline management, and cross-segment selling.
- Drove corporate and social group sales from prospecting through contract and turnover, consistently meeting and exceeding quarterly and year-end sales targets.
- Managed the full sales pipeline, conducted client presentations and site tours, and coordinated with hotel operations and catering to ensure seamless execution and exceptional customer experiences.
- Developed competitive market strategies to shift share from competitors, while securing business and rates aligned with hotel product and revenue objectives.
Event Meeting & Catering Sales Manager
6 Months- Exceeded budgeted sales goals and revenue across every special-event area through proactive solicitation, community engagement, relationship development, and strategic selling.
- Negotiated contracts with clients, vendors, and venues while maximizing hotel profitability; managed event orders and coordinated banquet operations to deliver client requirements.
- Managed corporate and social event sales from initial inquiry and prospecting through contract execution, event detailing, billing, and completion.
- Cultivated repeat business and loyalty by maintaining high-profile client relationships, resolving service issues, conducting property tours, and identifying opportunities for new and repeat revenue.
Convention Services Manager
1 Year 6 Months- Prepared and managed Banquet Event Orders and Convention Resumes, ensuring accurate documentation, timelines, special arrangements, and billing requirements.
- Served as primary on-site liaison for assigned groups, coordinating client needs with hotel operations, food & beverage, audiovisual, and other departments.
- Conducted pre- and post-convention meetings and maintained detailed event records to drive satisfaction, repeat business, and increased revenue.
- Designed contracts, collected fees, coordinated venues, and managed event budgets, guest lists, catering, and timelines with strong attention to detail.
Group Rooms & Sales Coordinator
2 Years 1 Month- Supported group sales through lead management, reservations, rooming lists, deposits, billing, reporting, and deadline communication.
- Assigned qualified leads to Sales Managers and maintained accurate handoffs across sales systems and hotel departments.
- Supported sales planning and business development through client communication, site evaluations, industry events, and customer follow-up.
Patient Services Assistant
10 MonthsNursing Receptionist
2 Years 1 MonthFront Desk Manager/Agent
4 Years 1 MonthEducation
Hospitality & Tourism Management Certificate
Diploma
Skills
Strategic Hotel Sales & Business Development
Luxury & Upscale Hospitality Sales
Group & Corporate Sales
Catering & Social Sales
Account Management & Key Account Development
Revenue Generation & Market Share Growth
New Business Development & Prospecting
Consultative & Relationship-Based Selling
Contract Negotiation & Closing
Sales Strategy & Market Analysis
Revenue Forecasting & Pipeline Management
Client Retention & Loyalty Development
Group Sales Cycle & Event Management
Site Inspections & Client Presentations
Lead Conversion & Business Qualification
Competitive & Market Intelligence
Cross-Functional Leadership & Collaboration
Customer Experience & Service Excellence
CIT/Y
INFOR SCS/HMS
EDUCATION & PROFESSIONAL RECOGNITION
Recognition: Employee of the Month (2018, 2019), Catch Me At My Best Award (2012, 2014)
TECHNOLOGY
- INFOR SCS/HMS
- CIT/Y
- OnQ
- ISAC
- Galaxy/Lightspeed
- Microsoft Office
Timeline
Director of Sales
The Atheneum Suite Hotel
07.2023 - CurrentRead More
Senior Sales Manager
Renaissance Toledo Downtown Hotel
04.2022 - 07.2023Read More
Corporate Group Sales Manager
Renaissance Toledo Downtown Hotel
07.2021 - 04.2022Read More
Event Meeting & Catering Sales Manager
Sheraton Ann Arbor Hotel
02.2020 - 08.2020Read More
Convention Services Manager
Sheraton Ann Arbor Hotel
08.2018 - 02.2020Read More
Patient Services Assistant
University of Michigan Hospital
08.2016 - 06.2017Read More
Group Rooms & Sales Coordinator
Sheraton Ann Arbor Hotel
07.2016 - 08.2018Read More
Nursing Receptionist
Glacier Hills Care & Rehabilitation Center
07.2014 - 08.2016Read More
Front Desk Manager/Agent
Hilton Garden Inn
09.2012 - 10.2016Read More
Ann Arbor Huron High School
Diploma
Read More
Washtenaw Community College
Read More
Florida Atlantic University
Hospitality & Tourism Management Certificate
Read More
Eastern Michigan University
Read More