Adriana Fernandez
Charlotte,NC
Summary
Communications and Public Relations graduate with strong experience managing schedules, streamlining operations, and engaging with clients in high-responsibility environments. Proven success in relationship building, problem-solving, and executing creative strategies across both personal and professional settings. Adept at planning, content coordination, and team communication, ready to bring this versatility to a corporate role in marketing, communications, or operations.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Sales Development Representative
The Rockford Group
Waxhaw, North Carolina
03.2024 - Current
- Prospected and engaged over 50 potential commercial clients, including property management groups, HOAs, and local businesses.
- Managed the vendor approval process, securing placement on multiple preferred vendor lists, and strengthening credibility with large commercial accounts.
- Partnered with leadership to research markets and track 25+ bid deadlines, contributing to the successful acquisition of 6 high-value commercial landscaping contracts.
Household Operations Manager
Private Client
Charlotte, North Carolina
06.2022 - 02.2024
- Managed household logistics, scheduling, and vendor communication with consistent satisfaction across 3+ years.
- Led project-based initiatives such as event planning, calendar coordination, and workflow improvements to optimize daily operations.
- Created educational and developmental programs, showcasing strong planning, content creation, and engagement strategy.
- Designed organizational systems that improved household efficiency, communication, and reduced schedule conflicts by 50%.
Social Media Coordinator Intern
E.F. Tropics
Remote
01.2022 - 01.2023
- Increased Twitter engagement by 35% and Facebook reach by 50% through consistent content scheduling and optimized posting strategies.
- Analyzed social media data weekly using Google Analytics, identifying key performance metrics that shaped future campaigns.
- Collaborated with the design team to produce five unique branded visual templates for online promotions and client decks.
- Presented end-of-internship social media growth report to leadership, receiving positive feedback for clarity, visual presentation, and actionable insights.
- Scheduled and managed over 30 posts during the internship, maintaining brand tone and growing audience reach.
Education
Bachelor of Arts - Communication Studies
University of North Carolina At Charlotte
Charlotte, NC05-2023
Skills
- SEO
- Hubspot
- Adaptability
- Adobe Suite
- Problem solving
- Communication skills
- Research and trend analysis
- Microsoft Office (Excel, Word, PowerPoint)
- Organization and time management
- Client relationship management
- Discretion and confidentiality handling
- Content planning and calendar development
- Collaborative planning in team environments
Certification
- International Public Relations
Timeline
Sales Development Representative
The Rockford Group
03.2024 - Current
Household Operations Manager
Private Client
06.2022 - 02.2024
Social Media Coordinator Intern
E.F. Tropics
01.2022 - 01.2023
Bachelor of Arts - Communication Studies
University of North Carolina At Charlotte
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