Adriana Martins
Miami
Summary
Experienced in luxury segment, retail management, branding strategies, and territory growth initiatives across various sales channels. High-capacity professional with a track record of delivering results. Decisive leader who has successfully established a lasting presence in new markets, identified growth opportunities, and forged strong business alliances. Expertise lies in developing international partnerships and channels to drive brand elevation and increase profitability.
Overview
22
22
years of professional experience
Work History
Senior Commercial Director
BULGARI CORPORATION OF AMERICA
12.2012 - Current
- Global leader in luxury products sector providing high-end goods and services.
- Oversaw multiple sales channels including retail, franchise, wholesale, travel retail and cruises in LATAM and Caribbean.
- Lead and empower a high-performing team of sales, fostering a culture of collaboration, accountability, and continuous improvement
- Tracked market trends, competitor activities, and consumer insights to guide strategic decision-making.
- Directed creation and implementation of annual plans, budgets, and forecasts.
- Enhanced productivity, elevation, and efficiency by pinpointing sales best practices and executing process improvements.
- Negotiated contracts, sales terms, and brand positions.
- Fostered and sustained strategic relationships with key stakeholders, brand partners, landlords.
- Report on key performance indicators and revenue.
- LVMH Group
Senior Sales Manager
BULGARI CORPORATION OF AMERICA
12.2010 - 12.2012
- Company Overview: LVMH Group
- Led initiatives to expand business opportunities, boost revenue streams, and deliver outstanding customer service.
- Drove sales, increased market share, and strengthened brand equity.
- Supervise all countries and sales channels across South America.
- Conducted product training sessions at client locations.
- Facilitated meetings with sales staff to outline prioritized activities.
- Oversaw resolution of accounts receivables challenges for uninterrupted product flow.
- Participated in regional and international conferences.
- Directed clients to adhere to established company protocols for consistent branding.
- LVMH Group
Sales Executive
BULGARI CORPORATION OF AMERICA
07.2004 - 12.2010
- Company Overview: LVMH Group
- Strengthened relationships with existing accounts to drive sales growth.
- Developed and executed strategic action plans to achieve growth targets.
- Track and analyze sales performance, maintaining thorough trend reports.
- Conducted training for store personnel on product information and visual merchandising principles.
- Assessed retailer performance on a regular basis.
- Led strategic efforts to cultivate franchises and manage wholesale accounts within the Caribbean.
- LVMH Group
Logistic Senior Representative
BULGARI CORPORATION OF AMERICA
09.2002 - 07.2004
- Company Overview: LVMH Group
- Facilitated product movement in the Logistics Department to achieve sales targets for the Latin America division.
- Managed sales orders for Latin America and Caribbean franchisees.
- Coordinated weekly shipment schedules, verifying accuracy of all related paperwork.
- Compiled monthly status reports to ensure Sales and Marketing team members were aware of critical account activities.
- Monitored ongoing orders and delivery plans in coordination with global distribution center, placing urgent orders when needed.
- Tracked client backorders to ensure timely fulfillment.
- Cultivated strong partnerships with Warehouse Team, Wholesale Executives and third-party clients to guarantee timely delivery of products.
- Onboarded and educated newly hired Customer Service staff.
- LVMH Group
Education
Architecture and Design
FLORIDA INTERNATIONAL UNIVERSITY
Skills
- Restorative/Strategic/Achiever/Relator/Arranger
- Track Record of Sales Growth
- Effective Communication Abilities
- Cross-Functional Team Cooperation
- Highly result driven: confident, thrives on hard work and consistent challenge, quick self-starter with a strong can-do attitude
- Fluent in English, Spanish, and Portuguese
- Extensive experience in the luxury market in the Caribbean, Latam, and Cruise-ships
Timeline
Senior Commercial Director
BULGARI CORPORATION OF AMERICA
12.2012 - Current
Senior Sales Manager
BULGARI CORPORATION OF AMERICA
12.2010 - 12.2012
Sales Executive
BULGARI CORPORATION OF AMERICA
07.2004 - 12.2010
Logistic Senior Representative
BULGARI CORPORATION OF AMERICA
09.2002 - 07.2004
Architecture and Design
FLORIDA INTERNATIONAL UNIVERSITY
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