Afnan Hassan

• Prepare clear and concise documentation for data processes, models, and strategies.
• Actively participated in client meetings and presentations, effectively communicating analytical findings and recommendations to non-technical audiences, and soliciting feedback to ensure alignment with client objectives
• Mastered custom reports and dashboards tailored to the specific needs of clients, incorporating feedback and insights to enhance data visualization and usability.
• Communicate complex technical concepts to non-technical stakeholders in a comprehensible manner.
• Conducted data cleansing and validation procedures to ensure accuracy and reliability of datasets, resulting in improved data quality and decision-making processes.

• Conducted in-depth media analysis and monitoring using industry-standard tools such as Cision and Meltwater, tracking brand mentions, competitor activity, and industry trends to inform PR strategies.
• Assisted in the development of comprehensive media reports and analysis summaries for clients, highlighting key media coverage, sentiment analysis, and actionable insights to support strategic decision-making.
• Supported the creation and execution of media outreach campaigns by identifying relevant media outlets, journalists, and influencers, and maintaining media contact lists and databases.
• Contributed to the development of PR campaign strategies by conducting research on target audiences, media landscapes, and competitor activities, providing valuable insights and recommendations.

• Proposed development and testing improvements to positively impact usability, function and performance.
• Analyzed and tested different builds to identify, trace and help resolve bugs.
• Documented integration issues and vulnerabilities and outlined improvement recommendations.
• Defined and managed the scope and requirements across the lifecycle of OTT projects .
• Integrated products into production environments and conducted end-to-end tests to verify successful
product integrations.
• Updated workflows daily to address product, technical and industry advancements.