AHMED DARWISH
Houston,TX
Summary
Sales leader with 10+ years of experience in field sales, distributor sales, territory management, retail execution, and customer relationship development across food, beverage, and retail environments. Strong hunter-farmer profile with a record of expanding account coverage, building distributor and retail partnerships, securing incremental display opportunities, launching new products, and using Power BI, Excel, CRM/reporting tools, and Exceedra to turn sales data into action. Recognized for business reviews, consultative selling, cross-functional collaboration, team training, and execution across HEB, Kroger, Walmart, Target, and multi-account territories.
Overview
1
1
Certification
21
21
years of professional experience
Work History
Field Sales Representative
Nestlé USA
Houston, TX
07.2024 - Current
- Managed a range of major retail accounts including HEB, Kroger, Walmart, and Target with responsibility for sales growth, product availability, and in-store execution.
- Build relationships with store managers, department leaders, distributors, and decision-makers to secure incremental display space and promotional opportunities.
- Use Power BI dashboards, account reports, sales data, and inventory insights to identify trends, out-of-stock risks, lost-sales opportunities, and action plans.
- Deliver business reviews and data-driven recommendations to retail stakeholders while supporting territory objectives and execution standards.
- Partner with distributors, retail partners, and internal teams to support product launches, seasonal campaigns, merchandising initiatives, and service expectations.
- Train and coach store personnel on product knowledge, merchandising best practices, and promotional programs to improve customer engagement and execution.
Distributor Sales Representative
Nestlé USA
New York City, NY
07.2023 - 07.2024
- Managed distributor and retail customer relationships across a multi-store territory to increase sales, distribution, and market share.
- Collaborated with distributors, account managers, and retail partners to execute sales strategies, promotional initiatives, and business plans.
- Secured incremental display opportunities, promotional activity, and product placement through relationships with key decision-makers.
- Conducted market visits to evaluate execution, identify growth opportunities, resolve customer issues, and maintain high service standards.
- Analyzed sales performance, inventory trends, and market data to develop action plans; used CRM tools, Exceedra, Excel, Power BI, and sales analytics to manage territory performance.
Territory Sales Manager
Harney & Sons
New York City, NY
01.2011 - 01.2023
- Led sales and distribution across Brooklyn, Queens, and Long Island City, growing the customer base from approximately 20 accounts to 300+ accounts.
- Identified new market opportunities, recommended best-fit markets for new products, and expanded market footprint through structured territory development.
- Generated approximately $1.5M-$1.7M in revenue over a three-year period while maintaining strong customer relationships, route discipline, and product availability.
- Created weekly route plans to visit approximately 15 clients per day and provide field training/product knowledge support to approximately 15-25 sales representatives.
Sales Consultant & Representative
Universal Auto Gallery
Brooklyn, NY
01.2009 - 01.2011
- Led wholesale and retail auto sales, built customer relationships, explained financing options, converted leads, and averaged approximately 15-20 cars sold monthly.
Store Manager
Dunkin Donuts - Baskin Robbins
Manhattan, NY
01.2006 - 01.2009
- Managed daily operations, led approximately 20 employees, earned promotion from employee to Store Manager, and improved store income/net profit by approximately 7%-9%.
Education
Associate in Business Administration -
Kingsborough Community College
New York, NY07-2026
Business Administration Course
Kingsborough Community College
New York, NY01-2019
Skills
- New business development and account growth
- Territory and pipeline management
- Distributor relationship management and retail partner growth
- Business reviews, customer presentations, and consultative selling
- Sales forecasting, opportunity tracking, and performance analysis
- Power BI, Microsoft Excel, CRM/reporting tools, and Exceedra
- Product launches, seasonal programs, and promotional execution
- Retail execution, merchandising, display strategy, and brand standards
- Negotiation, objection handling, customer retention, and relationship building
- Cross-functional collaboration with sales, operations, distributors, and retail teams
- Training, coaching, product knowledge, and field execution support
- Bilingual communication: English and Arabic
Certification
- Project Management Online Certificate - University of California, Irvine / Coursera
- Marketing Analytics Online Certificate - University of Virginia / Coursera
- Food Protection Certification and ServSafe Certification
Timeline
Field Sales Representative
Nestlé USA
07.2024 - Current
Distributor Sales Representative
Nestlé USA
07.2023 - 07.2024
Territory Sales Manager
Harney & Sons
01.2011 - 01.2023
Sales Consultant & Representative
Universal Auto Gallery
01.2009 - 01.2011
Store Manager
Dunkin Donuts - Baskin Robbins
01.2006 - 01.2009
Associate in Business Administration -
Kingsborough Community College
Business Administration Course
Kingsborough Community College