Ahmed EL Molla
Erie,PA
Summary
A passionate creative digital marketer with a proven track record of scaling online sales through high-converting PPC campaigns and persuasive copywriting. Passionate about mastering the digital buyer’s journey, I combine a background in high-stakes pharmaceutical sales with hands-on e-commerce expertise to turn clicks into loyal customers and maximize ROI.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sales and Marketing Manager
Custom World at Millcreek Mall
Erie, Pennsylvania
01.2025 - Current
- Directed a team of three, utilizing a lead-by-example approach to maintain high morale and drive sales growth while ensuring long-term customer loyalty.
- Boosted revenue through strategic visual merchandising, placing high-demand designs at optimal "eye-level" focal points to maximize customer engagement.
- Developed creative concepts tailored to diverse audience segments, ensuring design appeal across various age demographics.
- Optimized store layout for peak operational efficiency, streamlining production to reduce lead times and enhance the customer experience.
- Elevated brand reputation by managing the Google Business Profile, successfully raising the rating from 3.5 to 4.5 stars within a two-month period.
- Executed targeted Google Search Ads for high-intent keywords, securing top-tier search rankings and leveraging positive reviews to validate service quality.
- Monitored marketing analytics and delivered comprehensive quarterly KPI reports to ownership to track performance and growth.
- Achieved record-breaking results, concluding the 2025 holiday season with the highest sales volume in the store’s history.
E-commerce Manager
Minimal-List
01.2023 - 01.2025
- Spearheaded digital promotion for a summer minimalist product line across Instagram and a dedicated Wix e-commerce platform.
- Directed end-to-end visual content creation, including on-location professional photography, photo editing, and graphic design tailored to product utility.
- Developed a comprehensive e-commerce website from the ground up, managing all aspects of site architecture, product listing, and technical copywriting.
- Conducted in-depth market research to identify target demographics and select the most effective social platforms for specific age groups.
- Managed social media storefronts, curating high-impact visual content and persuasive copy to drive engagement on Instagram.
- Executed targeted Meta Ad campaigns, utilizing geographic and behavioral segmentation to reach "Class A" audiences aligned with inventory availability.
- Managed Google PPC campaigns and performed conversion rate optimization (CRO) to streamline the customer path-to-purchase.
- Analyzed web performance metrics, implementing strategies to increase average session duration and significantly reduce bounce rates.
Digital Marketing Specialist
Bayer Healthcare Pharmaceuticals Inc.
Cairo, Egypt
01.2022 - 12.2022
- Spearheaded the digital promotion of flagship consumer health brands (Rennie, Bepanthen, Elevit, and Aspirin) across diverse social media landscapes.
- Partnered with the Digital and Media Manager to architect comprehensive digital strategies across Facebook, Instagram, Google Ads, and YouTube.
- Operationalized social media strategies by conducting rigorous competitive benchmarking, audience segmentation, and platform-fit analysis.
- Directed digital activation campaigns, meticulously auditing performance to identify under-deliveries and implement real-time optimizations against established KPIs.
- Drove continuous improvement through the deep-dive analysis of social data, performance metrics, and industry best practices.
- Oversaw daily channel management, collaborating with cross-functional stakeholders and external agencies to produce, edit, and design high-conversion visual content.
- Facilitated weekly performance reviews with the Media Manager to report on campaign health and synchronize upcoming activation roadmaps.
Senior Oncology Product Specialist
Bayer Healthcare Pharmaceuticals Inc.
Alexandria , Egypt
01.2019 - 12.2021
- Elevated to Senior Specialist following the consistent attainment of all sales targets for three consecutive fiscal years.
- Recognized as "Egypt Star of the Year" in February 2020, a prestigious honor awarded for exceptional performance and professional excellence.
- Relocated to Cairo to broaden professional exposure and successfully transition into a specialized career path within Digital Marketing.
Oncology Product Specialist
Bayer Healthcare Pharmaceuticals Inc.
Alexandria, Egypt
07.2014 - 12.2018
- Strategically expanded brand awareness for Bayer’s Oncology portfolio (Nexavar and Stivarga) across the Alexandria and Delta regions by delivering medical, evidence-based insights to healthcare professionals.
- Cultivated and maintained key accounts with leading oncologists, coordinating high-impact medical appointments and strategic events in alignment with the regional marketing budget.
- Contributed to the execution of large-scale medical conferences, speaker-led events, and round-table discussions to drive product adoption and visibility.
- Consistently met and exceeded forecasted sales targets and performance KPIs on both a monthly and annual basis.
- Delivered structured feedback and comprehensive sales documentation to senior management, ensuring data-driven transparency in field operations.
- Conducted ongoing market intelligence, monitoring competitor activities and evolving market conditions to adjust promotional tactics.
- Maintained 100% compliance with corporate policies, pharmaceutical industry codes of conduct, and internal regulatory standards.
Education
Riada Language School
06-2008
Bachelor of Science - Pharmaceutical Sciences
Alexandria University
07-2013
Skills
- Google Ads management
- E-commerce strategy
- Digital content creation
- Market research
- Customer relationship management
- Brand development
- Social media marketing
- Team leadership
- Problem solving
- Social media management
- Marketing campaign evaluation
- Sales presentations
- Advertising campaigns
- Marketing planning
- Interpersonal and team management skills
- Time management
- Creativity
- Analyzer
- Flexibility and agility
Personal Information
- Date of Birth: 01/09/91
- Gender: Male
Certification
- Meta Social Media Marketing
- Google Digital Marketing Certificate
- Marketing Analytics University of Virginia
- Advance Digital Marketing Degree by Udacity
- Communication and Selling Skills Program by Actando
- Advance Negotiation Skills Training by Informa
- Customer Focus Interaction Training
- Marketing Management Course by Trendy Solutions
- Closing Excellence Program
- Influencing and Persuasion Skills by Top Business
- Overcoming Sales Objectives by Top Business
Languages
English
Professional
Arabic
Native/ Bilingual
German
Limited
References
Available upon Request
Timeline
Sales and Marketing Manager
Custom World at Millcreek Mall
01.2025 - Current
E-commerce Manager
Minimal-List
01.2023 - 01.2025
Digital Marketing Specialist
Bayer Healthcare Pharmaceuticals Inc.
01.2022 - 12.2022
Senior Oncology Product Specialist
Bayer Healthcare Pharmaceuticals Inc.
01.2019 - 12.2021
Oncology Product Specialist
Bayer Healthcare Pharmaceuticals Inc.
07.2014 - 12.2018
Riada Language School
Bachelor of Science - Pharmaceutical Sciences
Alexandria University