Ahmed EL Molla

• Directed comprehensive brand identity development, including logo design, video editing, uniform aesthetics, and social media content strategy for both the store and B2B clients.
• Elevated brand reputation by managing the Google Business Profile, successfully raising the rating from 3.5 to 4.5 stars within a two-month period.
• Executed targeted Google Search Ads for high-intent keywords, securing top-tier search rankings and leveraging positive reviews to validate service quality.
• Monitored marketing analytics and delivered comprehensive quarterly KPI reports to ownership to track performance and growth.
• Developed creative concepts tailored to diverse audience segments, ensuring design appeal across various age demographics.
• Boosted revenue through strategic visual merchandising, placing high-demand designs at optimal "eye-level" focal points to maximize customer engagement.
• Optimized store layout for peak operational efficiency, streamlining production to reduce lead times and enhance the customer experience.
• Managing a team of three, utilizing a lead-by-example approach maintaining high morale and driving sales growth while ensuring long-term customer loyalty.
• Achieved record-breaking results, concluding the 2025 holiday season with the highest sales volume in the store’s history.

• Launched and scaled "Minimal List," a brand focused on minimalistic summer products, managing all operations from concept to sale.
• Conducted in-depth market research to identify target demographics and select the most effective social platforms for specific age groups
• Led the online launch and promotion of the product line via Instagram and a dedicated Wix e-commerce site.
• Directed all visual branding, including professional product photography and graphic design, video editing to ensure a cohesive "minimalist" aesthetic and brand identity.
• Managed social media storefronts, curating high-impact visual content and persuasive copy to drive engagement on Instagram.
• Managed Google PPC campaigns and performed conversion rate optimization (CRO) to streamline the customer path-to-purchase.
• Analyzed web performance metrics, implementing strategies to increase average session duration and significantly reduce bounce rates.
• Managed end-to-end e-commerce operations, from website building to customer journey optimization and sales fulfillment.
• Directed end-to-end visual content creation, including on-location professional photography, photo editing, and graphic design tailored to product utility.

• Elevated to Senior Specialist following the consistent attainment of all sales targets for three consecutive fiscal years.
• Recognized as "Egypt Star of the Year" in February 2020, a prestigious honor awarded for exceptional performance and professional excellence.
• Relocated to Cairo to broaden professional exposure and successfully transition into a specialized career path within Digital Marketing.

• Strategically expanded brand awareness for Bayer’s Oncology portfolio (Nexavar and Stivarga) across the Alexandria and Delta regions by delivering medical, evidence-based insights to healthcare professionals.
• Cultivated and maintained key accounts with leading oncologists, coordinating high-impact medical appointments and strategic events in alignment with the regional marketing budget.
• Contributed to the execution of large-scale medical conferences, speaker-led events, and round-table discussions to drive product adoption and visibility.
• Consistently met and exceeded forecasted sales targets and performance KPIs on both a monthly and annual basis.
• Delivered structured feedback and comprehensive sales documentation to senior management, ensuring data-driven transparency in field operations.
• Conducted ongoing market intelligence, monitoring competitor activities and evolving market conditions to adjust promotional tactics.
• Maintained 100% compliance with corporate policies, pharmaceutical industry codes of conduct, and internal regulatory standards.
• Developed and executed strategic marketing plans for oncology products to enhance market penetration.
• Collaborated with healthcare professionals to provide in-depth product information and address inquiries.

GPA: 97.5 %

GPA: Very Good