AIDA RIVES
Atlanta,GA
Summary
Enterprise technology leader with 15+ years of experience driving alignment, execution, and operational rigor across global revenue organizations. Proven ability to partner with executive leadership to translate strategy into action, lead cross-functional initiatives, and improve operating cadence, forecasting, and decision-making. Combines deep expertise in enterprise sales with a strong foundation in program and project management, enabling effective leadership across Sales, Marketing, Product, Finance, and Customer Experience.
Overview
21
21
years of professional experience
Work History
Regional Vice President, Sales
HUMAN Security
07.2023 - 04.2026
- Partner with executive leadership to define and execute regional go-to-market strategy, aligning Sales, Marketing, and Product priorities to drive pipeline growth and revenue performance
- Lead cross-functional initiatives to improve deal execution, forecast accuracy, and pipeline visibility across enterprise accounts
- Drive operating cadence including forecast calls, business reviews, and executive reporting, enabling data-driven decision-making at the leadership level
- Act as a key liaison across Sales, Finance, Legal, and Customer Success to remove blockers and ensure alignment on high-priority deals and strategic initiatives
- Develop executive-level presentations and insights to support leadership discussions, planning cycles, and board-level visibility
Senior Director of Sales
Orca Security
06.2021 - 06.2023
- Led regional go-to-market execution, aligning cross-functional stakeholders to drive consistent pipeline generation and revenue growth
- Partnered with Sales Operations and Finance to improve forecasting processes, pipeline inspection, and performance visibility
- Drove strategic initiatives including territory planning, sales coverage optimization, and execution of enterprise deal strategies
- Facilitated alignment across Sales, Product, and Customer Success teams to support customer expansion and retention initiatives
- Built and developed high-performing teams while improving operational consistency and execution rigor
Regional Director of Sales
Cloudflare
02.2020 - 06.2021
- Directed regional sales strategy and execution, delivering over $6M in new revenue and acquiring 27 Global 2000 customers
- Led cross-functional collaboration across Sales, Marketing, and Product teams to align on pipeline generation and customer engagement strategies
- Managed forecast accuracy, pipeline health, and performance metrics to support executive visibility and decision-making
- Played a key role in structuring complex enterprise deals and aligning stakeholders to accelerate deal velocity
Sales Leader, Cloud Native Applications
VMware
11.2018 - 02.2020
- Led specialty sales team focused on Kubernetes solutions, achieving 175% of annual target through strategic execution and deal alignment
- Analyzed and optimized sales coverage models, segmentation, and pipeline strategy to improve market reach and efficiency
- Partnered cross-functionally to align product strategy, pricing, and go-to-market execution
Project Manager | Solution Engineering Manager | Global Principal Architect
Dell Technologies
01.2005 - 01.2017
- Led global program and project management initiatives across complex technical organizations, driving alignment between engineering, delivery, and business teams
- Established program governance frameworks, managing timelines, risks, dependencies, and stakeholder communication across multiple regions
- Partnered with senior leadership to align technical strategy with business objectives, improving execution consistency and delivery outcomes
- Directed cross-functional teams to deliver large-scale enterprise initiatives, improving forecast accuracy, resource planning, and operational efficiency
- Built and led high-performing teams while driving continuous improvement in processes, communication, and execution standards
Education
Master of Business Administration -
Christian Brothers University
Master of Science - Systems of Scientific and Technical Information
Plekhanov Russian University of Economics
Skills
- Go-To-Market Strategy & Execution
- Executive Alignment & Stakeholder Management
- Operating Cadence & Business Rhythm (Forecasting, QBRs, Reviews)
- Cross-Functional Leadership (Sales, Marketing, Product, Finance, Customer Success)
- Strategic Initiative & Program Management
- Revenue Operations & Pipeline Visibility
- Executive Communication & Presentation Development
- Organizational Effectiveness & Process Improvement
- Data Analysis & Insight Generation
- Salesforce, Excel, Looker, Tableau
Timeline
Regional Vice President, Sales
HUMAN Security
07.2023 - 04.2026
Senior Director of Sales
Orca Security
06.2021 - 06.2023
Regional Director of Sales
Cloudflare
02.2020 - 06.2021
Sales Leader, Cloud Native Applications
VMware
11.2018 - 02.2020
Project Manager | Solution Engineering Manager | Global Principal Architect
Dell Technologies
01.2005 - 01.2017
Master of Science - Systems of Scientific and Technical Information
Plekhanov Russian University of Economics
Master of Business Administration -
Christian Brothers University