Aidan Smith
New Milford,CT
Summary
Adept at developing integrated media plans for social projects. Highly analytical and hardworking with good interpersonal skills and a detail-oriented nature.
Overview
3
3
years of professional experience
Work History
Senior Media Planner
Horizon Media
06.2021 - Current
- Developed and activated comprehensive digital media plans for 10 different clients in industries including entertainment, travel, CPG, education, and grocery
- Identified strategic and tactical opportunities that best fit goals and KPIs of campaign
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts
- Analyzed campaign performance weekly to spot trends, test strategies and optimize plans.
Data Analyst Intern
NerdVision
01.2021 - 05.2021
- Streamlined data collection processes by implementing efficient data mining techniques.
- Enhanced data visualization capabilities for better decision-making with the use of advanced dashboarding tools.
Education
Bachelor of Arts - International Business
Champlain College
Burlington05.2021
Skills
- Account management
- Buy Stewardship
- Post-buy Analysis
- Media Buying
- Budget Management
- Brand Development
Affiliations
- The Vermont Progressive Party
- Vermont Public Interest Research Group
Timeline
Senior Media Planner
Horizon Media
06.2021 - Current
Data Analyst Intern
NerdVision
01.2021 - 05.2021
Bachelor of Arts - International Business
Champlain College