Erin Mikson

Lead digital media campaigns for a major financial services client across premium publishers including Bloomberg and The Wall Street Journal. Collaborate with internal addressable media, strategy, and analytics teams to develop and execute integrated campaigns across multiple channels. Regularly present quarterly and annual campaign performance insights and strategic recommendations to senior marketing stakeholders including director-level clients and CMO leadership. Analyze campaign data to optimize creative, placements, and budget allocations while managing billing reconciliation and resolving discrepancies to ensure accurate financial tracking. Maintain strong relationships with media partners and conduct competitive research and industry spend analysis to inform campaign strategy. Also lead custom media activations including out-of-home and print placements as part of integrated marketing initiatives.

Supported the development and execution of digital media plans aligned with client marketing objectives. Managed campaign pacing, reporting, and performance optimization across publisher platforms while coordinating closely with internal teams and external partners to ensure successful campaign launches and delivery. Produced campaign performance reports and presented insights to clients and internal teams to inform future strategy, while conducting competitive media research to identify new opportunities and strengthen media recommendations.

Assisted in the planning and execution of digital media campaigns across multiple publishers while maintaining campaign tracking documents and supporting pacing and budget management. Compiled performance reports and gathered campaign insights to support optimization efforts. Worked closely with vendors and internal teams to ensure campaigns launched on schedule and delivered according to client expectations. Assisted in the development and execution of digital media campaigns across multiple channels and publishers.