Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lindsay J. Haber

New York,NY

Summary

Inventive Media Planner tracking and initiating trends in digital and broadcast media distribution. Known for using proven statistical analysis to rapidly and reliably identify content for acquisition. Eager to increase advertising appeal and ROI through careful optimization of media spending and direct monitoring of media performance.

Overview

6
6
years of professional experience

Work History

Senior Media Planner

Wavemaker - GroupM
07.2022 - Current

Senior Media Planner | January 2024—Present
Associate Media Planner | July 2022—January 2024

  • Promoted within a year and a half timeframe for exceeding goals and supporting company culture
  • Manage campaign budgets and negotiate budget for elements like media marketing and advertising space
  • Develop integrated campaign strategies, incorporate media outreach initiatives across multiple verticals in order to receive high return on investment
  • Prepare performance analysis reports on media properties, presenting findings to clients
  • Handle client-facing business opportunities, developing media content plans for them

Public Relations Chairperson

Alpha Epsilon Phi
11.2019 - 05.2022
  • Represented a positive image to exemplify core values and standards of the Chapter
  • Managed and maintained Instagram and Tumblr accounts
  • Planned events that aligned with core values of the Chapter
  • Ensured daily communication, utilizing social media outlets

Social Media Intern

Simply Boxers
03.2021 - 12.2021
  • Generated, edited, and shared engaging content daily with a heavy focus on TikTok and Instagram
  • Increased engagement with followers and general community, responded to queries in a timely manner and monitor customer reviews
  • Worked closely with founders to ensure brand consistency

Social Media Intern

Meatless Monday
05.2020 - 08.2020
  • Built advertising programs by utilizing social media with the use of algorithms to increase traffic to the account
  • Formulated new ideas for weekly posts to engage consumer audience and planned out posts for the upcoming weeks
  • Managed social media platforms by reaching out to influencers via Instagram, Facebook, and Twitter

Brand Ambassador

GoPuff
05.2020 - 08.2020
  • Spread awareness and attracted new clientele through events, social media, and street marketing
  • Posted flyers, banners, and letters to promote the brand

Retail Associate

Threads Westwood
08.2018 - 01.2019
  • Interfaced with customers and aided them in finding merchandise to purchase in highly trafficked women’s clothing boutique
  • Ensured that customer satisfaction was met
  • Dealt with inventory management, making sure new products were cataloged and put on display in a timely fashion


Education

Bachelor of Science - Journalism, Public Relations, Sociology

Indiana University Bloomington
Bloomington, IN
05.2022

Skills

  • Budget Management
  • Media Strategy Development
  • Social Media Platforms
  • Client Relationships
  • Excel
  • Developing Presentations and Reports

Timeline

Senior Media Planner

Wavemaker - GroupM
07.2022 - Current

Social Media Intern

Simply Boxers
03.2021 - 12.2021

Social Media Intern

Meatless Monday
05.2020 - 08.2020

Brand Ambassador

GoPuff
05.2020 - 08.2020

Public Relations Chairperson

Alpha Epsilon Phi
11.2019 - 05.2022

Retail Associate

Threads Westwood
08.2018 - 01.2019

Bachelor of Science - Journalism, Public Relations, Sociology

Indiana University Bloomington
Lindsay J. Haber