Summary
Overview
Work History
Education
Skills
Timeline
Generic

Aili O. Blank

Somersworth

Summary

Results-driven Ecommerce Marketplace Manager with over 8 years of experience optimizing sales and operations on Amazon and Walmart marketplaces. Proven track record in scaling online revenue, enhancing product visibility, and streamlining logistics. Adept at leveraging data analytics to inform strategic decisions and improve ROI.

Overview

9
9
years of professional experience

Work History

Ecommerce Marketplace Manager

Stonewall Kitchen
04.2021 - Current
  • Increased Amazon sales by 35% year-over-year through strategic listing optimizations and targeted advertising campaigns.
  • Managed a $500K annual advertising budget, achieving a 4.5x return on ad spend (ROAS).
  • Collaborated with cross-functional teams to forecast demand, reducing stockouts by 25%.
  • Implemented MAP enforcement strategies, decreasing unauthorized reseller activity by 40%.
  • Enhanced product listings with A+ Content, leading to a 30% boost in conversion rates.

Digital Marketing Director / COO

AlpineEast.com
09.2016 - 04.2021
  • Scaled annual online revenue from $95K to $1.2M over four years by optimizing Amazon FBA operations.
  • Increased daily website traffic from 35 to over 1,000 unique visitors through SEO and PPC strategies.
  • Spearheaded the implementation of end-to-end FBA processes, improving order fulfillment efficiency by 50%.
  • Managed procurement, logistics, and customer service, enhancing overall customer satisfaction scores by 30%.

Education

Bachelor of Arts - English

Rocky Mountain College
Billings, MT
05-1995

Skills

  • Marketplace Platforms: Amazon Seller Central, Vendor Central, Walmart Seller Center
  • Listing Optimization, A Content, Brand Registry Knowledge, Storefront Building
  • Operations: Inventory Management, Demand Forecasting, FBA Logistics, MAP Enforcement
  • Leadership: Cross-functional Team Collaboration, Budget Management, Strategic Planning

Timeline

Ecommerce Marketplace Manager

Stonewall Kitchen
04.2021 - Current

Digital Marketing Director / COO

AlpineEast.com
09.2016 - 04.2021

Bachelor of Arts - English

Rocky Mountain College

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