Chassy Kirzner
Brooklyn,NY
Summary
Dynamic Ecommerce Director with 15 years of experience driving substantial revenue growth across major platforms such as Amazon, eBay, and Walmart. Achievements include a 25% year-over-year sales increase through strategic merchandising, P&L management, and customized digital marketing initiatives. Expertise in optimizing product listings and managing cross-functional teams, combined with strong command of SEO and affiliate marketing, consistently leads to enhanced conversion rates. Recognized for a relentless pursuit of results and a hands-on leadership style focused on continuous improvement and fostering robust relationships with platform stakeholders to ensure business success.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Director of E-Commerce
Focus Camera
09.2008 - Current
- Drove substantial year-over-year growth in ecommerce revenue across Amazon, eBay, and Walmart by implementing targeted merchandising strategies, optimizing pricing, and executing platform-tailored initiatives.
- Managed and mentored a high-performing team of 15+ across sales, content, and operations, driving alignment toward aggressive ecommerce growth goals.
- Owned and optimized the ecommerce P&L, leveraging data insights to improve profitability, streamline costs, and inform strategic decisions.
- Spearheaded innovative sales strategies that outpaced industry benchmarks, identifying untapped opportunities and executing agile solutions.
- Built and maintained strategic relationships with key stakeholders at major marketplaces, influencing platform direction and securing early access to new tools and programs.
- Led cross-functional collaboration across marketing, operations, product, and finance teams to execute major ecommerce initiatives and ensure seamless execution from concept to conversion marketplace growth benchmarks.
- Built and maintained strategic relationships with key stakeholders at major platforms, influencing their roadmap and gaining early access to new tools and initiatives.
- Collaborated cross-functionally with marketing, product, and operations teams to support promotions, product launches, and ensure a seamless omnichannel brand presence.
Investor Relations Manager
Empire Equity Group
06.2005 - 08.2008
- Developed strategic plans for day-to-day financial operations.
- Implemented and regularly reviewed financial controls to generate accurate and reliable financial data.
- Created financial dashboards to provide insights into key performance indicators.
- Checked payroll, vendor payments, commissions and other accounting disbursements for accuracy and compliance.
Education
Certificate - Leadership
Jess Stewart Leadership Coaching Certificate
Forth Worth, TX05-2025
Certificate - Data Science, Python
Data Science Training Program
Brooklyn, NY05-2023
High School Diploma -
Bais Rochel High School
Monsey, NY06-2005
Skills
- Performance Marketing Team Leadership & Development (Managed teams of 15)
- Cross-Functional Team Alignment Strategic Vendor & Platform Relationship Management
- Amazon Seller Central & Vendor Central
- Seller Center Ecommerce Analytics Tools (Keepa , Helium 10, Jungle Scout, Smartscout)
- Microsoft Office Suite (Excel, PowerPoint, Outlook – Advanced)
- Affiliate Advertising Platforms Marketplace Strategy (Amazon, Walmart, eBay, BestBuy, Target)
- Online Sales Growth & Revenue Optimization
- Product Listing Optimization
- P&L Ecommerce Advertising SEO Strategy for Product Listings & Content
- Traffic Acquisition Ownership & Forecasting
- Data-Driven Decision Making
- Financial Reporting & KPI Tracking
- Ecommerce Advertising SEO Strategy for Product Listings & Project Management
Certification
Jess Stewart Leadership Course Certification
Languages
Hebrew
Professional Working
Timeline
Director of E-Commerce
Focus Camera
09.2008 - Current
Investor Relations Manager
Empire Equity Group
06.2005 - 08.2008
High School Diploma -
Bais Rochel High School
Certificate - Leadership
Jess Stewart Leadership Coaching Certificate
Certificate - Data Science, Python
Data Science Training Program